Steph Curry just finished his 17th season in the NBA.
He's established himself as one of the game's greats, and there's not much left for him to prove, as he's already built up a resume few can outdo.
Retirement might be around the corner for him, but that won't stop him from getting involved in other ventures.
Stephen Curry signs 10 year contract that doesn't involve Warriors
NBA insider Shams Charania put out this statement Monday evening: "Golden State Warriors star Stephen Curry has signed a shoe endorsement contract with Chinese company Li-Ning -- a landmark 10-year deal, sources tell ESPN. Li-Ning extends his Curry Brand venture globally and encompasses basketball products, athleisure, the ability for Curry to sign athletes under his brand, and a full golf line."
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Curry notably left Under Armour recently after having a partnership for around a decade, and now has found a new long-term deal with Li-Ning.
Li-Ning already has partnerships with several other current/former NBA players, including Dwyane Wade, Jimmy Butler, Fred VanVleet, D'Angelo Russell and CJ McCollum.
As we expect, this deal will likely last past Curry's time playing in the NBA, so he'll look to stay active post-retirement thorugh different launches, and as Charania mentioned, in the golf space as well.
Curry still has one-year left on his NBA contract with the Warriors, worth $62.6 million, which makes him the highest paid player in the NBA next season.
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