.jpg)
1 hour ago
3
Article content
Built on the industry’s largest dataset, SponsorUnited 4.0 is the operating system that brings clarity, speed, and confidence to every sponsorship decision
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
STAMFORD, Conn., Feb. 05, 2026 (GLOBE NEWSWIRE) — SponsorUnited has announced the launch of SponsorUnited 4.0. Known for delivering actionable data and insights to build stronger marketing partnerships, SponsorUnited’s new generation of its platform ushers in the next level of global sports and entertainment intelligence, combining the world’s largest sponsorship dataset with AI designed specifically for the industry. This unified operating system empowers organizations to plan, evaluate, and activate partnerships with unprecedented precision.
Article content
Article content
Article content
“Complexity in sports and entertainment isn’t going away – it’s accelerating,” said Bob Lynch, Founder & CEO of SponsorUnited. “Winning in this environment requires accurate, connected data and tools built for how sponsorship actually works. SponsorUnited 4.0 delivers that by pairing the industry’s most comprehensive sponsorship dataset with AI designed to help you move faster and make better, more impactful decisions. Our focus is on continuous innovation that gives organizations the tools and intelligence they need to adapt quickly and unlock new opportunities.”
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
With SponsorUnited 4.0, organizations can identify white-space opportunities ahead of competitors and gain a more complete understanding of their audiences. The platform delivers a clear, unified view of the sponsorship market to support faster, more confident decision-making. Built in close collaboration with customers, SponsorUnited 4.0 continues to evolve alongside the rapidly changing sports and entertainment landscape.
Article content
Key new features include:
Article content
- Proposal Evaluator: Instantly analyzes sponsorship proposals with AI-driven benchmarks, pricing context and insights, and negotiation guidance. The tool helps to assess deal fit and structure efficiently and with precision.
- Surface AI: Real-time intelligence analyst that accelerates decision-making and reduces reliance on manual research. Synthesizes SponsorUnited’s proprietary dataset to surface relevant market context, benchmarks, and insights.
- 360 Profiles + Audience Demographics: Enhanced profiles enriched with audience demographic data – age, income, location – to align opportunities with target audiences.
Article content
Article content
“SponsorUnited 4.0 isn’t just an update, it gives you the potential to redefine your entire approach to partnerships,” said Lynch. “The speed at which the industry can now move – turning complex proposals into confident decisions in seconds. More than ever, SponsorUnited is a forward-looking partner empowering you to keep pace with this quickly changing industry.”
Article content
For more information about SponsorUnited, visit www.sponsorunited.com.
Article content
About SponsorUnited
Article content
Launched in 2018, SponsorUnited delivers actionable data and insights to build stronger marketing partnerships. The platform, powered by AI designed specifically for this industry, provides unrivaled intelligence across the sponsorship and media landscape so our clients can make impactful decisions that drive business.
Article content
With over 403,000 brands, 2.2 million deals, and 21.1 million data points across sports, entertainment, media, and talent, our sponsorship intelligence operating system enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook.
Article content
Visit https://sponsorunited.com to learn more and discover exclusive data and insights to make intelligent partnership decisions at speed and scale.
Article content
Article content
Article content
Article content
Article content
Article content
Article content
English (US)