Sophie Cunningham announces new partnership before Indiana Fever season opener

Sophie Cunningham continues building her profile both on and off the court as the Indiana Fever prepare for one of the most anticipated WNBA seasons in franchise history. Just days before Indiana opens the regular season against the Dallas Wings, Cunningham revealed another major addition to her growing list of partnerships.

The veteran guard announced Wednesday that she has partnered with European Wax Center, adding another national brand collaboration to what has already been a busy offseason. Cunningham shared the news through Instagram alongside a promotional video discussing confidence, preparation and self-care as part of her game-day routine.

The timing of the announcement comes as excitement continues building around the Indiana Fever entering the 2026 season. Indiana’s revamped roster, led by Caitlin Clark and Aliyah Boston, has brought massive national attention to the franchise, and Cunningham has become one of the team’s most recognizable personalities since arriving from Phoenix.

Sophie Cunningham Shares Message About New Partnership

Cunningham captioned her Instagram post:

“look good, feel good, play good✨. @europeanwax helping me to feel amazing so I am confident in every situation life throws at me”

In the campaign video, Cunningham explained why confidence and comfort matter to her as a professional athlete.

“When I walk into a game, and everything just feels right, what got me there is all the behind-the-scenes that no one ever gets to see,” Cunningham said. “And that’s what some people need in the world, just a little bit of confidence.”

New Fever teammate Monique Billings is also part of the partnership.

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Sophie Cunningham’s Popularity Continues To Grow In Indiana

Cunningham has seen her popularity surge since joining Indiana ahead of the 2025 season. Playing alongside Clark helped introduce her to an even larger audience, but her personality, social media presence and growing brand portfolio have also made her one of the league’s more visible players away from basketball.

In recent months, Cunningham has expanded her reach through partnerships with Adidas, Quest Nutrition and Sports Illustrated Swimsuit. She also launched her “Show Me Something” podcast alongside West Wilson.

The Fever re-signed Cunningham on a one-year deal worth $665,000 after injuries cut short the end of her 2025 campaign. Despite suffering an MCL tear late last season, she returned healthy for preseason play and started all three exhibition games for Indiana.

She averaged 10.7 points, 4.3 rebounds and 1.3 assists during the preseason while shooting 50 percent from the field.

Fever Ready For Season Opener Against Dallas Wings

Indiana will officially begin the 2026 regular season Saturday afternoon against the Dallas Wings and rookie star Paige Bueckers at Gainbridge Fieldhouse.

With expectations surrounding the Fever continuing to rise, Cunningham figures to remain an important veteran presence both on the floor and within the team’s growing spotlight entering the new season.

More WNBA news:

• Caitlin Clark no longer tops WNBA GMs’ franchise player rankings
• Aliyah Boston quietly showed what makes the Fever work in one small moment
• WNBA GMs send strong message about Fever star Aliyah Boston
• Brittney Griner shuts down retirement talk with blunt message after Sun loss
• Sabrina Ionescu injury update: Liberty star set for MRI after preseason scare before opener