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Fans first heard the track during opening night of Slayyyter's tour -- and will get to stream it this Friday.
Slayyyter performs onstage at 2026 Governors Ball Music Festival held at Flushing Meadows Corona Park on June 07, 2026 in New York, New York. Siegfried Anthony/Billboard
On Sunday (July 26), Slayyyter kicked off her WOR$T GIRL IN THE WORLD Tour with a hometown show — and special treat.
During the opening night set, the pop provocateur live debuted four unreleased songs. Within 24 hours, she announced that one of those unheard gems, “BRAND NEW CHANEL$,” will arrive on Friday (July 31), giving even more fans the first taste of what could be an extension of her iconic era.
Slayyyter revealed the news via Instagram on Monday (July 27) alongside a high-quality live snippet of herself performing the track during the show in St. Louis, Missouri. She accompanied the post with a message thanking fans for coming to show and wrote, “I love my hometown so much. I can’t wait to do it all over again tonight.”
Concertgoers at the tour opener were the first to hear “BRAND NEW CHANEL$,” along with three other unreleased songs: “NEKROMANTIK,” “I THINK HE’S GOT A GIRL” AND “CRANK 2.” The surprise debuts immediately caused speculation to rise surrounding Slayyyter’s next album, though she has yet to announce a new LP.
“BRAND NEW CHANEL$” will be the first official release since her third studio album, WOR$T GIRL IN AMERICA, which arrived in March and debuted at No. 1 on Billboard’s Top Dance Albums chart. It also scored Slayyyter her first entry on the Billboard 200, reaching No. 22.
Her WOR$T GIRL IN THE WORLD Tour extends through Nov. 5, wrapping in London at The Roundhouse. The trek includes a handful of festival appearances, including Lollapalooza Chicago, Reading and Leeds Festivals and All Things Go in Washington, D.C.
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