Other recent artist signings include Westside Cowboys, Lala Lala, sunn O))) and Riff Wood.
Melanie C poses with Virgin Music Group staff Tobi Malomo
The sheer number of artist signings announced on a weekly basis makes it difficult to keep up, no matter how closely you pay attention to the industry news cycle. That’s why every other Tuesday, Billboard compiles the latest signings to labels, distributors, agencies, management companies and more, in an effort to provide a snapshot of the latest moves in the artist space, from household names to indie stars to emerging acts.
The top story this go-round is Virgin Music Group’s partnership with Spice Girls icon Melanie C and her indie label Red Girl Records, which kicked off with the release of the singer’s new single “Sweat,” which came out Friday (Oct. 17). The singer is slated to release her ninth studio album, also titled Sweat, next year.
“I’m thrilled to be releasing my new music with Virgin Music Group,” said Melanie in a statement. “It feels like a homecoming after the successes we shared working together with Spice Girls and my first two solo albums. They are paving the way for more artist-led deals and have an incredibly strong international team. I’m really excited to see what we can achieve together.”
156/Silence, a metalcore band that hails from Pittsburgh, signed with Pure Noise Records. The label released the band’s newest track, “Our Parting Ways,” on Wednesday (Oct. 15). 156/Silence is currently on the road, with fall dates stretching through early December. The band’s most recent album, People Watching, was released last year.
See the rest of the latest signings below.

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Brookfield (Rounder Records)
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Brookfield, the folk-rock band formerly known as Boy Named Banjo, signed to Rounder Records and released “Canyon Walls,” the group’s first single under its new name, on the label.
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Westside Cowboys (Adventure Recordings)
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Manchester-based band Westside Cowboys signed with Island Records imprint Adventure Recordings, which will release the group’s new EP, So Much Country ‘Till We Get There, on Jan. 16. Country will follow the band’s debut EP, This Better Be Something Great, which was released earlier this year.
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Lala Lala (Sub Pop)
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Lala Lala, the project of singer-songwriter Lillie West, signed to Sub Pop and released the single “Does This Go Faster?” on the label. She released the instrumental album if i were a real man i would be able to break the neck of a suffering bird last year. Lala Lala is supporting Current Joys on his North American tour this month.
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Riff Wood (Giant Music)
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Utah-based rock band Riff Wood signed with Giant Music and released the new single “Manufactured in Tragedy,” with a Rob Cavallo-produced album to follow next year. The trio independently released its debut album, Tough Luck, earlier this year.
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These New South Wales (Grand Control Touring)
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Melbourne band These New South Wales signed with Grand Control Touring for North and South American booking representation. The band’s representative at Ground Control is Josh Stern. The band just released “MISS HER,” a single from its forthcoming album GODSPEED.
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LIMBS (Papercut Recordings)
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Florida hardcore band LIMBS signed with Papercut Recordings, a joint label venture between Leo Valeri and Ryan “Tuck” O’Leary, and released the single “Doesn’t Feel Like Home.”
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Clark Beckham (NCS Records)
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Nashville Christian Songwriters (NCS) launched the label imprint NCS Records and signed American Idol season 14 runner-up Clark Beckham. NCS will put out a new single from Beckham later this fall; the singer is also joining the NCS staff as a coach and mentor.