Signed: Hitmaking J-Pop Group Number_i Signs U.S. Label Deal With Atlantic; Tash Sultana Inks With BMG

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Other artist deals this week: Dexys Midnight Runners, Astrid S, Adore, CMAT, Young Franco, This Is Lorelei, Arcy Drive, Solon Holt and more.

Number_i

Number_i David Dickenson

Atlantic Records signed J-pop group Number_i, composed of Sho Hirano, Yuta Jinguji and Yuta Kishi. The trio has started working on new music in the U.S. that’s set for release later this year.

“We’re excited to announce that we’ve signed with Atlantic Records in the U.S.,” the band said in a statement. “We’re really looking forward to expanding our sound and reach with the team! We’ll continue working hard to bring our music to as many people as possible, and we truly appreciate your continued support!”

Already a big success in Japan, Number_i released its debut album, No. I, in 2024. It went on to hit No. 1 on the Billboard Japan JP Albums chart, according to a press release. Later that year, the group played Coachella, marking its first performance in the U.S. Its second album, No. II, dropped in 2025 and also hit No. 1 on the Billboard Japan JP Albums chart, the release adds. The group has also scored multiple hits on the Billboard Japan Hot 100, including No. 1s “GOAT,” “INZM,” “GOD_i” and “U.M.A.”


Tash Sultana (Photo Credit: Ben McFadyen/These Wild Eyes)

BMG signed Australian artist, producer and songwriter Tash Sultana to a recording deal. The agreement includes future releases along with Sultana’s recorded catalog, which will revert to BMG in 2030.

Sultana said in a statement, “I’ve been an independent artist for a very long time and intentionally so. I wanted to see how far I could take it on my own, to build something real and meaningful from the ground up. Reaching this point has allowed me to enter a partnership from a place of strength and clarity about my future on my terms which was always my long-term goal. BMG felt like the right move for this next phase — an opportunity to grow, evolve, and take things to the next level.”

Added Heath Johns, president of Australia, New Zealand and Southeast Asia at BMG: “Tash is a generational talent with a global platform that has been built by relentless hard work and creative conviction. When our team heard the level of these new songs, we instantly knew we’d be the perfect partner to take Tash to even greater levels. We are grateful that Tash has chosen BMG and we are excited to join Tash on this next phase of their artistic journey—it will be their biggest to date.”

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