Shop Valentine’s Day jewelry sales up to 70% off before she’s pissed you forgot

Love is in the air, but it’s not always cut and dry, whether it’s flowers, cakes or buying her the ring. 

With Valentine’s Day 2026 around the corner, the pressure is on to secure a gift she’ll love. While flowers are a nice option for your mom or aunt, jewelry is more luxurious and perfect for lovers.

You don’t need to drop five figures on a blue box of fine jewelry to make her heart skip a beat. You just need to be a gentleman, ask about her life and make a thoughtful gesture of kindness that sparkles within your budget; we found some starting at $10. So, no excuses!

From shimmering 14-karat gold hoops to personalized pendants, the market is currently flooded with high-style, low-stress options that hit the sweet spot of the average shopper’s budget and women’s hearts.

Bloomingdale’s: Up to 30% off

Bloomingdale's

Bloomingdale’s is the ultimate destination for fine and fashion jewelry, pairing a curated selection of high-end designers with a rewards program that turns every purchase into a future investment.

The Nadri Tennis Y Necklace offers a classic, liquid-gold aesthetic that perfectly complements the modern, architectural flair of the PDPAOLA Pave Twist Hoops. Both pieces are currently eligible for the 30% off sale being offered on select jewelry — no code required.

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Rellery

Make Valentine’s Day gifting easy with the brand’s gift guide and promo codes:GIFT10 for 10% off sitewide, GIFT15 for 15% off orders over $250, or GIFT20 for 20% off orders over $450 on their ethically sourced, high-grade 14-karat gold and sterling silver jewelry.

Aurate: Up to 20% off

AURATE

Aurate is giving away a free pair of diamond studs on all orders over $1,000! The brand uses conflict-free diamonds and sustainable gold and crafts each piece to last for years to come.

For a limited time, take 20% off sitewide, or snap up the Bold Half Diamond Baguette Ring for 40% off or the timeless Gold Herringbone Chain Necklace for a massive 62% off. If you want something much simpler, we highly recommend this sweet “Be Mine” Candy Heart Charm under $150.

Use promo code VDAY at checkout to claim 20% off Valentine’s Day savings.

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Jeulia Jewelry

Get artisan-crafted pieces at a consumer-friendly price during Jeulia’s Valentine’s Day Flash Sale. Shop 50% off a sterling silver ringand use promo code LOVE for 10% off sitewide or BOGO 30% off select items. Use promo code K20 for 20% off karat gold.

Customers also receive free earrings when purchasing two or more items, while karat gold purchases include a complimentary jewelry box.

Baublebar: Sale Starts at $10

Baublebar

Sparkle and save this Valentine’s Day with Baublebar’s love-in-the-air sale, featuring deep discounts on everything from romantic heart-shaped jewelry to personalized gifts that stay in style all year round.

Prices start as low as $10. Check out this thoughtful Gold Repeating Initial Pisa Bracelet, as well as this cocktail-stunner Monet Ring at $28. Order by Feb. 5 to arrive before the big day!

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Nordstrom

Nordstrom is slashing prices up to 65% off on name-brand jewelry from Erin McDermott Jewelry to birthstone jewels and more.

JCPenney: Up to 70% Off

JCPenney was founded in 1902, rooted in the belief that customers come first. It’s a name you can trust to bring deals that make all gems, diamonds and costume jewelry accessible. Right now, this legacy brand is offering limited-time specials on jewelry as low as $20. From Yes, Please! Women’s Lab Created Red Drusy Sterling Silver Heart 2-pc. Jewelry Set to a DiamonArt “Love” Women’s White Cubic Zirconia Sterling Silver Pendant Necklace under $100 and even cheaper when you use the coupon code NEWYOU26.

Find lockets, rings, earrings, and more keepsake treasures she’ll hold onto over the years with a sale up to 70% off.

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Rare Carat: Up to 40% off

: Rare Carat

Shop the 40% off sale before it’s over.

For all things lab-grown diamonds, this is our top recommendation for a company you can trust. If you’re not ready to make the commitment to a diamond and want a starter ring, check out the Linda 1.5mm Comfort Fit Engagement Ring for just $920 — click the box to save $368!

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Swarovski: Up to 30% off

Swarovski

Hot tip: Swarovski may be a hard one to find on sale, but you can shop the Swarovski Outlet. Shop anything from this Imber Emily Tennis bracelet at $104 to these elegant Energic drop earrings for $55, making a beautiful statement piece.

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Ana Liusa

Ana Liusa is hosting a sale where you buy more, save more. Spend $125 and get 20% off! We recommend starting in The Heart Shop.

Plus, unlock members-only savings: spend $65, save 15%; spend $125, save 20%; spend $175+, save 25%. Feels like a win—win.

Brilliant Earth: Get Free Diamond Earrings with Purchase

Brilliant Earth

If you’re considering popping the question, this brand will help her say “I do.” For Valentine’s Day, get a free 1/4 lab-grown diamond earring stud set with a purchase of over $1,000. Simply use the promo code STUDS at checkout.

Looking for something with less commitment? Try these diamond stud earrings, the finest tennis bracelets and hundreds of gemstone rings, like this Luxe Ballet Emerald Ring ($990).

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Why Trust Post Wanted by the New York Post

This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post’s office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from designer launches, sales and dupes to the most-popular and most-underrated purse brands to luxurious silk pajama brands, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.

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