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Cardi B recently made a surprise appearance on the New York subway to sell her upcoming sophomore studio album, Am I The Drama?. The rapper's album is set to drop on September 19, 2025.
On September 13, Cardi B shared a clip of herself on her social media, where she was seen selling copies of her upcoming album on a New York subway. She held a box of her album copies in her hand and approached many passengers on the subway to ask them to buy a copy. She said:
"Good evening, everybody. Good evening, everybody. I'm out here trying to study CDs. I'm trying to change my life around. I used to be a professional by arena. Well, um, trying to make a better example for my kids. If you could please buy my new album. Am I The Drama? Clear out the closing box. Thank you very much. Thank you very much. I really appreciate it. Please support mother of three. September 19. Am I the drama?"Fans took to X to react to Cardi's video, with many sharing their views about this marketing strategy. Some also spotted a rat in the subway station in the video and poked fun. An X user wrote:
"This is actually so embarrassing… she looks homeless."@PopBase this is actually so embarrassing… she looks homeless
Some users further criticized Cardi's marketing strategy for her upcoming album:
@PopBase Cardi B's subway stunt for 'AM I THE DRAMA?' is just another desperate cry for attention. Real artists don't need to stoop this low.
@PopBase I never seen a celebrity walk the streets interact with people and no one seems to care…..
@PopBase Cardi B's subway stunt is just a desperate attempt to stay relevant after years of silence, and it cheapens the art of music by turning it into a sideshow act rather than focusing on the quality of the album itself.
Fans continued to share their thoughts, while others also appreciated her stunt and hoped for her album's success.
@PopBase She’s so iconic for this😭😭
@PopBase Finally someone who knows how to do promo.
@PopBase Idc what anyone says, the marketing for this era has literally been GENIUS! She’s been going outside & not staying inside letting her fans promote her era using Bing AI! 😂
Cardi B's next album is set to be released after a long wait of seven years. Her last and debut album, The Invasion of Privacy, came out in 2018. It was one of the most critically and commercially successful albums of that time and brought Cardi the Grammy for Best Rap Album.
Cardi B explains why her new album 'Am I The Drama?' took seven years to release
The Fontainebleau Miami Beach NYE 2024 Celebration With Cardi B And DJ Gryffin - Source: GettyIn an interview with Billboard this month, Cardi B opened up about her much-awaited upcoming sophomore album, Am I The Drama?. She was asked whether she ever doubted about the release of a second album after the monumental success of The Invasion of Privacy. Cardi said:
"Never. I always knew that I was going to drop a second album, I just didn’t have a project well put together. My fans be like, “Oh, you should have put a project together when ‘WAP’ and ‘Up’ was out,” but I only had four records that I liked. I didn’t have an album done around that time. I’m not the kind of person that’s going to lock in in two months and complete an album. I’m very picky with my music."Am I The Drama? will include 23 tracks, including her viral singles, WAP (2020) and UP (2021). Ahead of its release, Cardi released two singles - Outside and Imaginary Playerz. The second one is a sampling of Jay-Z's 1997 track, Imaginary Players. Meanwhile, her first single debuted in the top 10 of the Billboard Hot 100.
Speaking of the era of singles and how rappers can also get away with releasing one-off singles and full-fledged albums, Cardi said:
"Yeah, but I want to put out this whole project because I have a lot of songs. I recorded 60 songs. Every other day, I’m a different person, I change my mind [about everything]. My team is always like, “I hope you don’t change your mind about your songs.” I’m like, “Nope. I’m settled.""Further, Cardi B also explained that her confidence comes from people still asking her to release an album despite her taking seven long years. The rapper's sophomore album has been the point of much speculation over the last few years, as she also shifted her release time frame multiple times. Meanwhile, she also went through a lot of personal ups and downs during this time.
"So many girls come and go. They’re great, but yet [the fans are] asking for my product. Every year there’s a debate on social media about when is my album dropping. They’re not saying that about other people, so y’all need to ask them. That’s why I’m so confident," she said.Cardi B's upcoming album, Am I The Drama? is set to drop on September 17, 2025. It will be available on all streaming platforms.
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Edited by Pratyasha Sarkar
English (US)