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4 hours ago
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Savannah James is finally giving us the secret to her flawless skin.
James is officially getting into the skincare game with her new beauty line Reframe Beauty, a clinical skincare line that hones in on expert craftsmanship. The source of the line, according to James, is her youngest child Zhuri, who inspired her to start thinking more about her legacy upon realizing she is her daughter's biggest role model. "A few years back, my daughter Zhuri looked me in the eyes and said that when she grew up, she wanted to be just like me," James writes in the note on her website.
"That moment made me reflect: what blueprint had I established for her to follow? So I stepped out of my comfort zone—for Zhuri, but really for myself," James continued, adding that she "set out to create a skincare brand that was inclusive—not just of skin tones and types—but of all aspects of culture: fashion, music, art, design," working with experts in every field to ensure the highest quality products.
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This process included teaming up with Howard University's College of Medicine for a year-long clinical study, with James telling People in an exclusive interview: "This is my baby. I didn't want it to be lackluster. I wanted it to be a real product with real research and real results." At the center of the beauty line right now is the Compression Complex, Pigment Processor and Compression Complex, all of which will transform your skin in no time.
When asked by the publication if she wanted to reframe the clinical skincare space, James answered: "Yes: what it looks like, what it feels like, how it's presented. And, it's been a really great journey of learning with Howard University and the clinical studies that we've done there. Going back to what I said about just being an avid consumer: I didn't necessarily see something that reflected me as a consumer."
She added: "And, I think that with me feeling like that, there were obviously other people who may have felt like that as well. So I wanted to put my money where my mouth is and do something outside of the box. And with Reframe, we were across the Fitzpatrick scale with clinical trials and making sure that everyone is reflected."
It's only the beginning for Reframe, which is available to shop now via their official website. Prices range from $95 to $310.
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