Savannah Guthrie and Jenna Bush Hager transform into Miranda Priestly and Anna Wintour for Halloween: ‘Fashion icons meeting’

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“Today” anchors Savannah Guthrie and Jenna Bush Hager hosted the show’s Halloween episode dressed as Miranda Priestly and Anna Wintour. Getty Images

Gird your loins!

Savannah Guthrie and Jenna Bush Hager made a fashionable appearance on the “Today” show’s Halloween episode on Friday, dressed up as Miranda Priestly and Anna Wintour.

Guthrie’s spot-on “The Devil Wears Prada” costume comes ahead of the highly anticipated sequel, which is expected to hit theaters in spring 2026.

The morning show posted an Instagram video of the co-anchors meeting backstage in costume, admiring each other’s looks with the caption, “fashion icons meeting.” Erik Pendzich/Shutterstock
The duo recreated the looks Wintour and Streep wore when they met backstage at the Dolce & Gabbana runway show at Milan Fashion Week in September. Erik Pendzich/Shutterstock
Guthrie channeled Meryl Streep’s legendary character from “The Devil Wears Prada” in a custom silver-white wig constructed by the “Saturday Night Live” wig department. Getty Images

The show posted an Instagram video of the pair meeting backstage in costume, admiring each other’s looks — Bush Hager’s floral dress is “fake Dolce — faux-lce,” the anchor quips — with the caption “fashion icons meeting.”

But the devil was truly in the details: Guthrie’s custom wig took 80 hours to construct and was the most challenging costume piece of all the show’s Halloween looks, as creator Jodi Mancuso, “Saturday Night Live” head hair designer, told Today.

“That’s a very specific wig, we actually had to build it,” Mancuso said. “Savannah’s took quite a long time. You had to go slow and really mix the colors.”

Bush Hager quipped that her custom-printed dress was, “fake Dolce — faux-lce.” Getty Images
The show’s costume department used Sharpies on jewelry and Guthrie’s sunglasses to nail the original accessories’ colors. Getty Images
Guthrie’s real-life assistant, Kaitlin Vickery, made a cameo on the morning show as Miranda’s assistant Andy Sachs in her Runway interview outfit, pre-makeover montage. Getty Images

After perfecting that signature silver-white shade, Mancuso spent three additional hours cutting and styling to mimic Streep’s iconic bob.

Guthrie completed her transformation with a replica Prada handbag, high-heeled pumps and sunglasses and earrings that costume designer Staci Greenbaum tinted with Sharpie markers to achieve the proper colors.

Bush Hager’s dress, meanwhile, was custom-printed to match the Dolce & Gabbana floral dress the Vogue icon wore to Milan Fashion Week in September. That’s when Wintour met Meryl Streep — in character as Priestly while filming the “Devil Wears Prada” sequel — backstage at the Dolce & Gabbana show.

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Guthrie’s “The Devil Wears Prada” homage comes ahead of the highly anticipated sequel, due in theaters in spring 2026. Getty Images

The video went viral, making Guthrie and Bush Hager’s costume timing all the more perfect.

Guthrie’s real-life assistant, Kaitlin Vickery, also made a cameo on “Today” as Miranda’s assistant Andy Sachs — played, of course, by Anne Hathaway in the original 2006 film — in her Runway interview outfit, pre-makeover montage.

Other costumes in the show’s Halloween extravaganza included Craig Melvin as Prince in “Purple Rain” attire, Sheinelle Jones as Beyoncé in her Cowboy Carter look and Al Roker as Mr. T’s Clubber Lang from “Rocky III.”

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