Samsung Electronics Recognized for Excellence by the ACSI® and Consumer Reports

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Among cell phone manufacturers, Samsung Rated #1 in Customer Satisfaction by the ACSI (American Customer Satisfaction Index) and the Galaxy S26 Ultra Earns Consumer Reports’ Top-rated Smartphone Ranking

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MISSISSAUGA, Ontario — As smartphones play an even greater role in everyday life, consumers are increasingly prioritizing devices that combine dependable performance, intuitive AI experiences, and premium design. From productivity and communication to creativity and entertainment, users expect flagship smartphones to seamlessly support their daily routines.

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That growing demand for premium mobile experiences is reflected in two major industry recognitions for Samsung and the Galaxy S26 Ultra. According to the 2026 American Customer Satisfaction Index Survey (ACSI)¹, Samsung ranked #1 in customer satisfaction among cell phone manufacturers with an ACSI score of 81. In addition, the Galaxy S26 Ultra was named Consumer Reports²top-rated smartphone across leading manufacturers.

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Together, the recognitions highlight Samsung’s continued commitment to delivering premium mobile experiences through devices like the Galaxy S26 Ultra, where advanced agentic AI, powerful performance, and innovative design come together.

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The results also reinforce Samsung’s innovation in premium mobile experiences, with ACSI highlighting strong demand for flagship smartphones and AI-powered features, and Consumer Reports recognizing the Galaxy S26 Ultra for its durability and display.

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“Consumers increasingly expect their devices to be intelligent, reliable, and seamlessly integrated into their lives,” said Matt Browning, CEO at ACSI. “Samsung’s leadership in customer satisfaction reflects strong performance across the experiences customers value most, including AI capabilities, device quality, reliability, and overall value.”

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Built Around Everyday Experiences

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The ACSI survey recognized Samsung for delivering strong performance across key features consumers value most, including reliability, battery life, call quality, ease of use, and design. Consumer Reports similarly noted the Galaxy S26 Ultra for its durability, battery performance, and intuitive user experience.

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The Galaxy S26 Ultra also introduces Samsung’s first-ever built-in Privacy Display³ for mobile alongside enhanced AI-powered camera tools including Generative Edit, Super Steady video with Horizontal Lock, and Nightography video for clearer and more vibrant footage.

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As AI becomes more integrated into daily mobile experiences, Samsung continues to expand Galaxy AI across its ecosystem while prioritizing usability, personalization, and privacy.

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Premium Performance Designed for Daily Life

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The latest recognitions also reflect growing consumer demand for smartphones that combine everyday performance with next-generation innovation.

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According to the ACSI study⁴, the highest-rated experiences across the smartphone category included foundational features like phone calling and text messaging, underscoring the importance of dependable everyday performance. Consumer Reports also highlighted the Galaxy S26 Ultra’s exceptional battery life, and optimized hardware performance.

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The Galaxy S26 Ultra was designed with those expectations in mind, combining premium hardware with intelligent software optimization, including advanced Galaxy AI features that simplify communication and everyday tasks, powerful all-day battery performance, a premium display design, high-performance camera capabilities optimized for content creation, and seamless multitasking across the Galaxy ecosystem.

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As consumer expectations continue to evolve alongside advances in AI, users are also increasingly looking for technology experiences that feel intuitive, seamless, and dependable, not only in the devices they use, but also in the support that surrounds them. Together with Samsung Care+, Samsung delivers an ownership experience designed for real life, offering fast, flexible, and reliable support that helps customers stay connected and confident long after unboxing their device.

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Raising the Standard for Mobile Experiences

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Overall, the latest industry recognitions reflect evolving consumer expectations, with users seeking devices that pair dependable everyday performance with intuitive, AI-powered experiences that make daily tasks easier and more personalized.

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“Today’s consumers expect more from their smartphone experience than ever before, not just breakthrough innovation, but reliability, performance, and features that genuinely improve everyday life,” said Raj Doshi, Head of Mobile Marketing at Samsung Electronics Canada. “As expectations continue to evolve alongside AI, Samsung remains focused on delivering premium experiences that combine meaningful innovation, intuitive usability, and long-term value for Canadians.”

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Samsung continues to strengthen its position within the premium smartphone category by delivering experiences that align with how consumers use their devices today. Recognition from both ACSI and Consumer Reports reinforces the Galaxy S26 Ultra’s position as a device designed to meet the evolving needs of modern mobile users.

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¹ Source: 2026 ACSI® Survey of customers rating their own cell phone manufacturer. #1 Customer satisfaction shared with one other. ACSI and its logo are registered trademarks of the ACSI. For more about the ACSI, visit www.theacsi.org.
² Consumer Reports does not endorse products or services.
³ Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. PIN, password or Pattern entry activation only available from Settings, Lock Screen or Secure Folder. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information
⁴ Source: 2026 ACSI® Survey of customers rating their own cell phone manufacturer. #1 Customer satisfaction shared with one other. ACSI and its logo are registered trademarks of the ACSI. For more about the ACSI, visit www.theacsi.org.

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