.jpg)
7 hours ago
1
Article content
Connected TV advertising platform MNTN Inc. is considering launching its initial public offering as soon as next week, according to people familiar with the matter, after delaying its plans amid tariff-induced market volatility.
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
Article content
The Austin-based company, which counts Hollywood star Ryan Reynolds as its chief creative officer, updated its filings with the United States Securities and Exchange Commission at the end of April to disclose fresh financial information.
Article content
Article content
MNTN had a net loss of $21.1 million on revenue of $64.5 million for the first three months of 2025, compared with a net loss of $15.7 million on revenue of $43.8 million in the same period a year earlier, according to the filing.
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
Deliberations are ongoing and details of the IPO preparations including the timing could change, the people said, asking not to be identified because the information isn’t public. A representative for MNTN referred to the company’s filings and declined to comment further.
Article content
The company joins a growing cohort of candidates that suspended their IPO plans after President Donald Trump’s tariff announcements on April 2 and are now resuming preparations. Trump’s so-called Liberation Day delivered a jolt of volatility to stocks, with the VIX Index soaring and bringing dealmaking to a crashing halt.
Article content
Article content
EToro Group Ltd., which had paused its IPO plan in April, filed on Monday for an offering to raise as much as US$500 million for the company and some of its investors.
Article content
MNTN has transferred its interest in Maximum Effort, Reynolds’ creative agency which it acquired in 2021, to an affiliate of its original owner, the filing shows. The company has entered a new contract with Maximum Effort to provide creative services.
Article content
Article content
The company’s MNTN Performance TV platform offers a suite of targeting, measurement and automated optimization technology, according to its website.
Article content
Article content
In 2021, MNTN raised US$119 million in a Series D financing round co-led by funds and accounts managed by BlackRock Inc. and Fidelity Management & Research Co., which together invested about $110 million, according to a statement at the time. MNTN’s investors also include Qualcomm Ventures, Greycroft and Bonfire Ventures.
Article content
The IPO is being led by Morgan Stanley, Citigroup Inc. and Evercore Inc. The company expects its shares to trade on the New York Stock Exchange under the symbol MNTN.
Article content
—With assistance from Bailey Lipschultz.
Article content
Article content
English (US)