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TORONTO — Rogers Communications Inc. has launched a new satellite-to-mobile text messaging service, marking the latest step in its partnership with SpaceX and Lynk Global to eventually deliver full satellite-to-phone coverage across apps, data and voice service.
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The company said its Rogers Satellite text service, which also includes text-to-911 capability, is available to all Canadians regardless of their mobile carrier, through a free beta trial that will run until October.
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The technology uses SpaceX’s Starlink low-earth orbit satellites and Rogers’ national wireless spectrum to automatically connect cellphones in areas without cell service. Rogers said the satellites act like cell towers in space, providing a connection if there’s a clear view of the sky.
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It’s meant to help customers stay connected in some of the most remote parts of Canada and along rural highways.
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A coverage map posted online by the company shows its satellite service is available in Canada south of the 58th parallel _ near the border of the three territories — excluding specific regions, “in most outdoor areas where you can see the sky.” It cautions that satellite service, including text-to-911, may sometimes be delayed, limited or unavailable.
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The partnership with Elon Musk’s SpaceX and Virginia-based Lynk was originally announced in April 2023.
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By December of that year, Rogers said it had passed a key milestone by completing a test call using Lynk’s low-earth orbit satellites and its own wireless spectrum.
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Rogers president and CEO Tony Staffieri said Tuesday’s announcement “represents the next big leap in wireless connectivity.”
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“We’re proud to introduce this ground-breaking technology to help Canadians stay safe and connected in more places,” Staffieri said in a press release.
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The announcement also included positive feedback from organizations such as the BC Search and Rescue Association, the Search and Rescue Association of Alberta, and the Northwestern Ontario Municipal Association.
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“Rogers Satellite is a game changer for public safety in Alberta,” said Brian Carriere, president of the Alberta group, in the press release.
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“This advancement improves our ability to respond faster and more effectively, ultimately saving lives and enhancing the safety of both the public and our SAR volunteers.”
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Rogers said it plans to continue to test and optimize Rogers Satellite services throughout the beta trial.
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Following the trial, Rogers Satellite will be included at no additional cost to customers on the Rogers Ultimate plan — currently priced at $85 per month — and will be available to others for $15 per month.
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Customers participating in the beta trial will receive a monthly $5 discount for one year.
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