Rob Kardashian Supports North West Album in Rare Social Media Return

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North West Shares Look at Her Dazzling 14K White Gold Grills

Rob Kardashian has his family’s backs—4evr. 

So, when his niece North West—the eldest of Kim Kardashian and Kanye YeWest’s four kids—dropped her first, the private Rob made an uncharacteristic return to social media to mark the moment.

The 39-year-old shared a screenshot of the album, titled N0rth4evr, on Apple Music to his May 1 Instagram Story, tagging the 12-year-old’s official account. 

Kim not only marked her daughter’s achievement in the same way, adding blue hearts to her Story celebrating the 6-song EP, but the SKIMS founder also made sure their home was decorated for the occasion. 

An arch of black balloons spelling out “North4evr” hovered over an archway in Kim’s home, which North showed off in her own Story. In the clip, the tween throws up a peace sign in front of the balloons while wearing all black save for her now-signature blue hair. 

Plus, in honor of her new music drop, North—older sister to Kim and Ye’s other kids, Saint, 10, Chicago, 7, and Psalm, 6—is attending a pop-up in Los Angeles hosted by Complex. As she promised in an April 30 Instagram post, “I’ll be there.”

While N0rth4evr marks her first EP, North has been getting into music alongside her dad for years. Previously, she dropped “Piercing On My Hand” in February. 

Rob Kardashian/Instagram

The track served as a clapback against the criticism North’s personal style—which features multiple body piercings—has garnered.

“Piercing on my hand, the other for them bands,” she raps in the song. “No friendship if you do not understand / Shopping in Japan that’s where I always am / Went to school for two days then I got banned.”

She also made clear she has no plans to change her look anytime soon.

North West/Instagram

“I want more piercings and tats / I love blue hair put it in some plaits,” she continues in the song. “Put the music to the max / I want 100,000 racks.”

She even performed the song alongside Ye during his comeback concert in Los Angeles on April 1, joining him onstage at SoFi Stadium. The father-daughter duo also performed their other collab track, “Talking.”

For more of North over the years, read on. 

TikTok

Birthday Party Shenanigans

Kim and North play around with the character Kuromi from the series Fantasy Magic Melody at North's anime-themed ninth birthday party.

TikTok

Birthday Makeover

North and her friend show off their matching hairstyles in a TikTok of her June 12 birthday party.

TikTok

New Braces

North just got new braces and showed them to her TikTok followers on Dec. 23.

Instagram

Goth Gals

Kim's longtime friend Tracy Romulus shared Halloween snapshots of her own daughter Ryan Romulus, along with North and the girls' friend Haidyn, rocking all-black attire and colorful wigs. Their costumes? "Cereal killers." Genius!

Kim Kardashian/Instagram

Kim's Girls

"Me and my girls," Kim captioned a sweet snapshot of North and Chicago on vacation in May 2021.

Kim Kardashian/Instagram

Beach Bliss

Big sister North plays with mom Kim and sister Chicago in the sand in May 2021. 

Kim Kardashian/Instagram

All Grown Up

North is all smiles beside mom Kim K in an adorable photoshoot. 

Instagram/Kim Kardashian

Happy Birthday Psalm!

North looked especially adorable in a construction vest at Psalm's themed 2nd birthday bash in May 2021. 

Instagram

Vacay Vibes

Aunt Kourtney Kardashian shared this laidback pic of North poolside during a Palm Springs getaway.

Instagram

Bedtime Selfie

Kim shared an adorable selfie with North on Instgaram. "Good Night!" the proud mama captioned side-by-side with North, who was all smiles.

Instagram

Happy Birthday, Kiyan!

Kim took to Instagram on Sunday, March 7 to wish her BFF La La Anthony's son Kiyan a happy birthday, sharing numerous photos of the 14-year-old with all of her kiddos.

Instagram

Paling Around

Best family friends!

Instagram

Playing Dress Up With Mom

Kim declared that she loves "playing dress up with" North in this Feb. 2021 photo.

Instagram

Getting Glam

The Skims founder went on to call her daughter her "beautiful sweet smart baby girl!"

Instagram

Looking Like Mom

North looked like mom Kim in this pic from Instagram.

Instagram

Quarantine Activities

Kim told her Instagram followers that one of the things she's doing to get through quarantine is practicing hair styles on her daughters! That, and frog watching. "There are so many in our backyard at night!" she wrote.

Instagram

Sibling Love

Good news! "They get along now," Kim captioned this photo of North and her brother, Saint.

Instagram

School Selfie

Kim and North snap a quick selfie before school starts.

Instagram

Paris Presents

Can you guess where the Kardashian-West family is?

Instagram

Stylish Sis

"That time North dressed Chi in matching outfits," Kim wrote on Instagram.

Instagram/Kim Kardashian West

Silly Selfie

North and Kim flaunt funny faces in this sweet-and-silly selfie.

Instagram

Trick or Treat?

North and Penelope celebrate Halloween 2019!

Instagram / Kim Kardashian

Happy Halloweek!

Playing dress-up with the eldest West kid is a next-level experience. "Styled by North * fake cast included," Kim wrote, captioning a photo of her daughter and two friends decked out in designer garb while posing against a pink backdrop. 

Instagram

BFFs

"Pinky swear we're besties for life!!!"

Instagram / Scott Disick

Lollipops & Lord Disick

Airplane mode! North poses with her uncle in full Candy Land attire and a sweet treat to match. "We fly," Scott wrote on Instagram. 

Instagram / Kim Kardashian

Time Flies!

"I still can't believe my first born baby is 6," Kim captioned this cuddly selfie with North one week after her daughter's birthday. 

Instagram / Kourtney Kardashian

Birthday Girls

North and Penelope are a neon dream during their joint Candy Land-themed birthday party.

Instagram

Family Fittings

Nori helps out during mommy's Dolce & Gabbana fitting. "Thank you Domenico! I hope North was a good assistant (swipe)," Kim posted.

Instagram

Glam Squad

Just like mommy! Kim shared this precious pic of North in the glam chair on Instagram.

Twitter

Hand-Me-Downs

North West looked ready for the runway after putting on her mom's clothes. Everything was going great, until...

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