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Concord, NC, Sept. 18, 2025 (GLOBE NEWSWIRE) — FOR RELEASE:
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RFK Racing Announces Appointment of Veteran Sports Executive Chip Bowers as Team President
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Concord, NC (September 18, 2025) – Roush Fenway Keselowski (RFK) Racing today announced the appointment of veteran sports and entertainment executive Chip Bowers as Team President. With nearly three decades of leadership in business operations, sales and marketing with multiple professional sports teams in the NBA, WNBA and MLB, Bowers has a proven track record of success. The move continues RFK Racing’s organizational evolution as it focuses on long-term growth and expanded opportunities.
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Bowers succeeds Steve Newmark, who stepped down from the position in August after more than a decade of dedicated leadership, and will officially begin his role on September 22nd.
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“I’m honored and thrilled to be joining one of NASCAR’s premiere racing teams,” said Bowers. “As both a fan of the sport and a North Carolina native, this is truly a full circle moment for me in my career. I’m incredibly appreciative of Jack Roush, John Henry, future hall of fame driver & owner Brad Keselowski, and our esteemed board of directors for asking me to be a trusted partner in leading the organization to new heights.”
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In his new role at RFK Racing, Bowers will focus on scaling the business for sustained growth, strengthening long-term corporate partnerships, and driving innovation across the organization while building on the momentum already established under RFK Racing’s current leadership team to grow and increase the footprint of the team’s platform.
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“RFK Racing has a rich and storied history of excellence both on and off of the track,” Bowers said. “I’m excited to work closely with my new teammates, our impressive best-in-brand partners, and NASCAR officials in unlocking new opportunities that grow our collective businesses through creativity, innovation, strategic thinking, and the enhancement of the overarching fan experience. RFK Racing is realizing an incredible upward trajectory, and I look forward to establishing our team as a true thought-leader and one of the preeminent brands within the industry.”
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Most recently, Bowers served as President of Elevate, where he oversaw rapid global expansion that included opening four international offices, hiring more than 160 employees, and achieving tenfold revenue growth. Under his leadership, Elevate was recognized as Sports Business Journal’s “Best in Property Sales and Consulting” in 2023.
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“Chip brings a fresh perspective that we’re really excited about,” said RFK Racing co-owner Brad Keselowski. “He has proven he can grow organizations and think creatively in some of the most competitive sports markets, and that experience will help us find new ways to strengthen our team.”
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In addition to his agency leadership, Bowers has held senior roles with some of the most notable teams across professional sports, including the NBA’s Golden State Warriors, Orlando Magic, and Seattle SuperSonics; MLB’s Miami Marlins and San Diego Padres; and the WNBA’s Seattle Storm. His experience extends beyond traditional sports into competitive gaming, having helped launch both the Golden Guardians (League of Legends) and Warriors Gaming (NBA 2K League).
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