Reduce Body Hair, Fix Split Ends & More With Best New Beauty Launches

Shoppers Say: "I absolutely loved this lip oil. It was healing to cracked lips and left a nice shine!"

Shoppers Say: "Surprisingly amazing! I honestly wasn’t expecting much from this blush, but wow, it blew me away. It’s the perfect everyday blush. At first, it looks super pigmented when you apply it, but it blends out like a dream and gives your cheeks that natural, flushed look (not too glam, just right). Plus, it lasts all day. Total hidden gem!"

Shoppers Say: "This is worth it. Used one coat of this before putting on the hella thicc mascara. after applying the primer my lashes looked like they were going to fly away. My lashes are so long with this product."

E! Illustration; Photo Courtesy of Getty Images/ Yulia-Images

Shoppers Say: "It’s mess-free, the texture is perfect, and is super super easy to blend into my foundation. The finish gives me a nice glow and the packaging keeps the balm safe from the other products in my makeup bag."

Shoppers Say: "This is one of my new favorite products by elf. This is so moisturizing its crazy. Its so similar to the summer Friday lip butter balm but so much more cheaper. It's amazing. I HIGHLY recommend."

Shoppers Say: "The budget price might make you skeptical, but don’t let it fool you—this mascara delivers! Colossal Bubble Washable Mascara not only creates bold, voluminous lashes for me but also keeps them neatly separated for a polished, non-clumpy look."

Shoppers Say: "New holy grail. All day! Enough said! No longer am I looking lifeless at the end of my work days- blush still standing strong with no movement or patchiness. Going to order more colors."

E! Illustration; Photo Courtesy of Getty Images/ Carol Yepes

Shoppers Say: "I have these in every single color and was so happy the new nude colors came out... The balms are soft and creamy and very long lasting. There is at least one color for everyone. I highly recommend them."

Shoppers Say: "Best Bronzer. The texture is unlike anything I’ve used before. Perfect for a beginner or a pro!"

Best New Skincare

Shoppers Say: "I love my cleansing balm and over the years there have been hits and misses in their limited editions. This is a huge hit, it smells and feels rich and decadent. There is a warmth to it and it leaves the skin clean and soft. I will definitely be buying more to put away."

Shoppers Say: "This sunscreen is a solid choice for sensitive skin. It goes on smoothly, blends in easily, and provides long-lasting protection without being greasy or irritating. I bet it's the added chamomile and shea butter that help keep the skin calm and moisturized. It’s also water-resistant for an hour or so, making it perfect for active days."

E! Illustration; Photo Courtesy of Getty Images/ Iryna Veklich

Shoppers Say: "The best SPF lip product! I've tried basically every lip product sold at Ulta with SPF in it. Products like this usually have either a strong sunscreeny taste or smell that makes them a bit aggravating. This, though, has neither. It smells and tastes pleasant like pineapple and keeps my lips hydrated while protecting them from UV rays. I sincerely can't recommend enough!"

Best New Hair Products

Shoppers Say: "This is a such unique product to me. It’s like a night cream for hair... The cream is lightweight and more like a cream gel. It spreads easily on hair and absorbs quickly. Only one or two pump is enough for my waist length hair. It dries quickly and doesn’t leave any sticky feeling. My hair is instantly moisturized and less frizzy. I would definitely recommend it to people has damaged hair."

Shoppers Say: "LOVE, LOVE this!! Absolutely adds volume without making your hair sticky or dirty feeling!! I don’t wash my hair every day and this is perfect after a little dry shampoo!!!"

Shoppers Say: "Buy it! I've had a bald spot in my hair for so long and it is now with peach fuzz."

Shoppers Say: "AMAZING! This product tamed my frizz so good and made my hair so shiny! Get this if you want no frizz and beautiful shiny hair!"

E! Illustration; Photo Courtesy of Getty Images/ Science Photo Library

Shoppers Say: "It's amazing! This is the best lightweight oil in the market. It literally melts in your hair."

Best New Body Care Products

Shoppers Say: "I love this serum! It actually works for me. A little goes a long way. Great price, too!"

Best New Fragrances

Shoppers Say: "This perfume smells absolutely amazing. It's not too powerful. A luminous blend of succulent fruits and radiant florals wrapped in the sensual warmth of sandalwood and amber, it's a scent that captures the essence of an icon: confident, timeless, and unapologetically glamorous."