Recon Analytics Acquires Atom Insights, Expanding Global Device Intelligence

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BOSTON & MONTREAL — Recon Analytics has acquired Atom Insights, a device market intelligence firm with operations in Canada and India. Terms were not disclosed.

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Hanish Bhatia, Founder of Atom Insights, joins Recon Analytics as Vice President of Device Intelligence. Bhatia previously served as Associate Director at Counterpoint Research, where he covered global smartphone and device markets for seven years. All employees of Recon Analytics Canada, Recon’s U.S.-based device intelligence group, and its India operations will report to Bhatia.

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The acquisition integrates Atom Insights’ global device shipment, sell-through, and component-level intelligence into Recon’s customer research platform, creating the industry’s first end-to-end intelligence service from silicon to subscriber sentiment. Atom Insights tracks device sell-through at the model level across 40-plus countries, covering 400-plus device OEMs and 25-plus semiconductor vendors across smartphones, tablets, wearables and PCs.

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“We have spent four years building the customer insights infrastructure that the U.S. telecommunications industry runs on. We built this platform deliberately, like a puzzle, with a connector piece already designed for exactly this moment. We can measure what subscribers experience across 22 dimensions of satisfaction matched to their specific handset hardware, and we know what is inside those devices. What we needed was someone who could tell us how many of them shipped, through which channels, and across which markets. Atom Insights and Hanish Bhatia are the piece we built the that connector for,” said Roger Entner, Analyst and Founder of Recon Analytics.

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“Recon is the only firm that can show how a specific handset performs on customer satisfaction matched to real hardware IDs, and tell clients what to do about it,” said Bhatia. “Combining that with Atom Insights’ supply-side data creates a device analytics capability that does not exist anywhere else.”

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“Atom Insights lets us answer which device configurations drive satisfaction, which component choices create churn risk, and how OEM decisions ripple through carrier economics,” said Brett Clark, Analyst and COO of Recon Analytics.

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Atom Insights’ device intelligence integrates alongside Recon’s Pulse service, on which the largest U.S. telecommunications companies rely for competitive decision-making. Pulse fields more than 15,000 U.S. telecom consumers and up to 1,200 telecom businesses weekly in English and Spanish. Beyond telecom, Pulse reaches 6,000 consumer and business AI respondents, the largest AI customer insights service in the world, and up to 6,000 airline travelers weekly.

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Atom Insights’ data will also be available across all three tiers of Recon’s AI platform: Ghost Lab for outside-the-firewall analytics across Recon’s insights and 150-plus third-party databases including speed test data, spectrum data as well as government databases; Recon Enclave deployed inside the client’s firewall; and the Reconnaissance Platform, Recon’s autonomous intelligence system for scenario simulation and decision-ready recommendations.

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“The analytical frameworks we have built over four years transfer across industries and geographies,” said Entner. “The device value chain is the natural next frontier, and we intend to keep building.”

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About Recon Analytics

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Recon Analytics is the largest telecom operator-centric market research provider in the United States, with active verticals spanning AI consumer behavior and commercial aviation. The firm’s dataset includes almost a million device-matched respondents and a historical repository of 2 million-plus total respondents. Our Pulse service delivers near real-time customer insights on a weekly basis answering the specific questions our clients are looking for. Recon delivers intelligence through a three-tier AI architecture: Ghost Lab, Recon Enclave, and the Reconnaissance Platform. www.reconanalytics.comAbout Atom Insights Atom Insights provides model-level device sell-through, shipment tracking, semiconductor market analysis across 40-plus countries and 400-plus OEMs. www.atom-insights.com

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