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Beloved Canadian chocolatier marks its arrival in the Maritimes over Labour Day weekend with exclusive giveaways, brand activation pop-ups, and a warm Maritime welcome
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VANCOUVER, British Columbia — Purdys Chocolatier’s highly anticipated Maritime expansion is just days away, with four new shops opening Friday, September 4, across New Brunswick and Nova Scotia. Family-owned and Canadian-operated since 1907, Purdys Chocolatier is known for expertly crafted chocolates made with premium ingredients and 100% sustainable cocoa. The new shops will carry beloved favourites like Hedgehogs and Sweet Georgia Browns, alongside a special collection inspired by Canada’s East Coast. Created specifically for the region, the Maritime-exclusive gift boxes will be available at all new locations.
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New locations opening September 4th include:
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- Regent Mall – Fredericton, NB
- Champlain Place – Dieppe, NB
- Mic Mac Mall – Dartmouth, NS (Pop-up location)
- Halifax Shopping Centre – Halifax, NS (Pop-up location, permanent storefront in early 2027)
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“Bringing Purdys Chocolatier to the Maritimes has been a long time in the making, and we’re thrilled to finally share our official opening date,” says Kriston Dean, Chief Operating Officer at Purdys Chocolatier. “The support we’ve received from chocolate lovers across the Maritimes has been incredibly meaningful, and we can’t wait to welcome the community into our shops. We have so many exciting things planned for opening weekend – from exclusive giveaways to our highly anticipated Share Joy, Share Chocolate pop-up – and we can’t wait to celebrate this milestone together with the Maritimes community.”
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Grand Opening Celebrations & Exclusive Giveaways
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During Grand Opening weekend starting September 4, visitors to any of the four new Maritime locations can enjoy complimentary chocolate tastes and two exclusive giveaways (while supplies last):
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- Purdys Chocolatier Tote Bag: Complimentary for the first 50 guests at each shop with purchase of $50 or more.
- Collectible Hedgehogs Keychain: The first 100 visitors to each shop location during opening weekend will receive a complimentary collectible Hedgehogs keychain.
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Brand Activation Pop-Up
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The festivities will extend beyond shop doors with a “Share Joy, Share Chocolate” brand activation pop-up hosted on the Halifax Waterfront (Sept 4–6) and at Champlain Place (Sept 11–13). Designed to resemble a giant replica of Purdys Chocolatier Classics Gift Box, the installation will feature:
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- Chocolate Samples: Complimentary Hedgehogs for all visitors
- “Share a Moment of Joy” Wall: An interactive message wall where guests are invited to write and post notes sharing what brings them joy. The first 10 guests each day of the activation to share a note will receive a collectible Hedgehogs keychain.
- Complimentary Chocolate Coupon + Contest Entry:
- Guests who post a note on the “Share a Moment of Joy” wall and provide their email will receive a coupon code with a QR code to scan and/or scan the QR code onsite with a special offer: bring a loved one into the shop, and both will receive a complimentary chocolate.
- At the end of both weekends, one lucky recipient who has signed up with their email will be selected to win the grand prize: complimentary chocolate for a year!
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Contest Requirements: Writing a note and an email sign-up are both required. One email sign-up unlocks both the coupon and the contest entry.
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Join Purdys Chocolatier on September 4th to celebrate its official Maritime launch. Visit purdys.com or follow @PurdysChocolatier on social media for store hours, giveaway details, and pop-up activation schedules.
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About Purdys Chocolatier:
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Purdys Chocolatier has been Canada’s Chocolatier since 1907. As a proud, family-owned company, they make a wide range of chocolate gifts from premium ingredients and sustainable cocoa. Community and people are at the heart of Purdys Chocolatier, and together with their Purple Partnerships initiative and Seasonal Fundraising Program, they find opportunities to support, advocate and craft more kindness.
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View source version on businesswire.com:
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Contacts
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For Media Inquiries, contact:
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Anne Marie Scanlon,
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, Rethink Communications LP
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English (US)