E! Illustration/DIBS via Ulta
Step away from the old, clumpy mascara tube! And say hello to major savings on mascara at Ulta that will give you incredibly full and lifted lashes!
Ulta's National Lash Day sale is going on now, dropping mascara prices up to 30% off from top brands like tarte, Too Faced, L'Oreal, Benefit and so much more.
Whether you are looking to bring on the volume, add some length, want to give a primer a try, or even a waterproof or tubing formula, there are hundreds of options on major sale right now.
Best On-Sale Mascara Deals at Ulta:
- DIBS Double Standard Primer & Mascara Duo ($21.70, reg. $31)
- Benefit Cosmetics BADgal BANG! Volumizing Mascara ($14.50, reg. $29)
- Grande Cosmetics GrandeWRAP Tubing Mascara ($12.50, reg. $25)
Blink and you'll miss these great prices, because the sale end tomorrow!
Shop all of the mascara deals you can't miss at Ulta, below.
Waterproof Mascaras On Sale at Ulta
Need defined lashes that can stand up to water and sweat? These waterproof options are all on sale.
- Clinique High Impact Waterproof Volumizing Mascara ($18.90, reg. $27)
- IT Cosmetics Superhero Volumizing Waterproof Mascara ($19.60, reg. $28)
- DIBS Double Standard Primer & Mascara Duo ($21.70, reg. $31)
L'Oréal Telescopic Original Waterproof Mascara
For enhanced and lengthened lashes that are also waterproof, give this smooth formula mascara a try. It has a comb that separates lash by lash for extreme definition.
Volumizing Mascaras On Sale at Ulta
If you're all about the volume, these mascaras are on sale now.
- Clinique High Impact Volumizing Mascara ($18.90, reg. $27)
- Essence Lash Princess Mascara ($3.49, reg. $4.99)
- FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara ($15.40, reg. $22)
Benefit Cosmetics BADgal BANG! Volumizing Mascara
For 360 volume, look no further than Benefit's BADgal BANG! mascara. Need an option with color? This mascara is also available in brown, blue or plum, in addition to black.
Lengthening Mascaras On Sale at Ulta
Need to give your lashes some length? Give these on-sale lengthening mascaras a try.
- florence by mills Built to Lash Lengthening Mascara ($11.20, reg. $16)
- r.e.m. beauty Flourishing Lengthening Mascara ($14, reg. $20)
- HALF MAGIC Eyelectric Extreme Lengthening Mascara ($18.20, reg. $26)
Lancôme Lash Idôle Flutter Extension Lengthening Mascara
Let your lashes flutter to extreme length with this unique wax-in-water emulsion formula that has a weightless feel.
Tubing Mascaras On Sale at Ulta
Tubing mascaras lift your lashes and are resistant to transfer thanks to the unique polymer properties.
- Ulta Beauty Collection Lash Flash Tubing Mascara ($9.10, reg. $13)
- Grande Cosmetics GrandeWRAP Tubing Mascara ($12.50, reg. $25)
- Too Faced Ribbon Wrapped Lash Extreme Length Tubing Mascara ($20.30, reg. $29)
Clinique High Impact Zero Gravity Tubing Mascara
Lashes will be lifted and curled thanks to this tubing mascara. The featherlight gel formula works with the curved brush for a bold result.
Lash Primers On Sale at Ulta
Looking to prime your lashes before layering on mascara? We found lash primers on sale too.
- Essence Lash Princess Mascara Primer ($3.49, reg. $4.99)
- L'Oreal Voluminous Lengthening Lash Primer ($8.39, reg. $11.99)
- Too Faced Better Than Sex Foreplay Mascara Primer ($21, reg. $30)
Tarte Opening Act Eyelash Primer
Create an even base on your lashes with this primer that can help enhance the performance of mascara.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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