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Craig Moody was a basketball coach trying to connect with his kids when he had a pivotal insight: they weren’t drawn to drills; they wanted something as engaging as a video game.
That spark led to the creation of Shoot 360, the tech-powered, gamified basketball training franchise used in 29 NBA facilities, backed by stars like Trae Young, Zaza Pachulia, Breanna Stewart and Jamal Crawford—operating 50-plus franchise locations globally with 50 more in development. Moody started his business with printed Excel sheets in a modest gym, and has since gone on to scale one of the most innovative sports-tech brands in the world.
We chatted with Moody to talk more about all things Shoot 360, including how the company is redefining basketball training, how it has grown over the years and more.
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Craig Moody/Shoot 360
SN: Thanks for chatting with us, Craig! Let's start by diving into the origin story of Shoot 360.
Moody: My background is in coaching—both at the high school and college levels—and I’ve always been passionate about accelerating skill development in players. The idea for Shoot 360 came when my oldest son started playing competitive basketball. One afternoon, I had a group of his teammates at our house. It was a perfect day to go outside and shoot hoops, but they were all inside playing video games. I suggested they go play, and they all flat-out said they'd rather keep gaming.
That was a lightbulb moment. I turned to my wife and said, “If I can create a basketball gym that feels like a video game—where kids are immersed, entertained, and challenged—we’ll have something powerful.” That was the seed that grew into Shoot 360. A few months later, I began developing the first prototype.
SN: How is Shoot 360 redefining basketball training?
Shoot 360 sits at the intersection of technology, sports science, and immersive entertainment. We provide athletes with instant, objective feedback through advanced tracking systems that measure arc, depth, alignment, passing velocity, ball handling accuracy, and more. It’s data-driven, personalized, and built on the science of skill development.
Moody: What really sets us apart is our ability to gamify the training experience, which turns it into something competitive, rewarding, and fun. Players don’t just train; they compete, climb leaderboards, earn achievements, and improve faster than they would in any traditional setting.
Craig Moody/Shoot 360
SN: How has the company grown over the years?
Moody: We opened our first location in 2012 in Beaverton, Oregon, and added our second in Vancouver, Washington the following year. From there, we expanded to Los Angeles in 2016 and Indianapolis in 2017. In early 2020—just before the pandemic—we launched our franchise model. Despite the challenges of that time, we still managed to open 16 locations during the height of COVID.
Today, we have 55 facilities open and over 50 more in development. Our international growth has also accelerated—we’ve partnered with Zaza Pachulia to open in the Republic of Georgia, launched in Taiwan, and awarded 16 locations across Asia including 11 in Japan (3 of which open in the next 12 months) and 5 in the Philippines (with 2 opening soon). In Canada, we’ve opened in Edmonton and awarded 10 more locations. The momentum is strong, and we’re building a truly global basketball community.
SN: Can you share more about NBA and WNBA player involvement?
Moody: It’s been amazing to see NBA and WNBA players investing back into the next generation through Shoot 360. They understand firsthand that while raw talent matters, skill development is what truly separates good from great. And they see that Shoot 360 is leading the way in that arena. Players like Breanna Stewart have publicly said they wish something like Shoot 360 existed when they were growing up. That’s a powerful endorsement. These athletes see our model not just as a business opportunity but as a chance to help shape the future of the game.
Speaking of Breanna Stewart, here is what she had to say about Shoot 360 when the organization announced its official Brooklyn Basketball Training Center in August: "When I was growing up, I did not have access to anything like this, and I can only imagine how much it would have changed my game...What Brooklyn Basketball is building with Shoot 360 is giving kids real tools to grow, build confidence, and have fun doing it. I love seeing this kind of investment in the next generation, right here in our Liberty community."
Craig Moody/Shoot 360
SN: Can you explain gamification and performance data in training?
Moody: Our core disciplines—shooting, passing, and ball handling—are all measured using our patented and proprietary technology. Every rep is tracked in real time, giving players instant feedback and performance metrics that are stored in their player profiles. On top of that, we layer in video game-style gamification: live leaderboards, skill challenges, XP, and competitive drills, both in-facility and online. Players can compete against themselves, their friends, or athletes from around the world. And with all data synced to our mobile app, players, coaches, and parents can monitor progress anytime.
SN: What’s your perspective on the future of the sports-tech market?
Moody: We’re just scratching the surface. Technology will continue to transform how athletes train, compete, and engage with the game. Artificial intelligence will play a massive role—whether that’s in personalized coaching recommendations, predictive performance modeling, or virtual training environments. We’re already integrating AI into our platform and laying the groundwork for what’s next. The future of sports tech isn’t just bright, it’s explosive.
A great example of where this technology is heading is our new Global Shooting Leagues. This is the world’s first multi-player, online and in-facility shooting league, where players of all ages and skill levels can compete head-to-head in a fast-paced, low-impact format. It gives basketball enthusiasts who may no longer play full games a way to re-enter the sport, while providing rising athletes a chance to sharpen their skills under pressure.
Each match is structured like a real four-quarter game, complete with real-time stats, an AI-powered play-by-play announcer, and live leaderboards – creating a truly immersive and competitive shooting experience. The league officially launches this fall in partnership with Ballislife, and we believe it represents the next big frontier in how the world will experience the game of basketball.
SN: Where do you see Shoot 360 in five years?
Moody: By 2030, our goal is to have 500+ locations worldwide. Basketball is the fastest-growing team sport globally, and we believe Shoot 360 will be the dominant brand in skill development, training technology, and immersive basketball experiences – both in the U.S. and abroad.
We’re not just building gyms; we’re building a global ecosystem for basketball athletes, enthusiasts, and fans.
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