Post to Coast: New York Post plans a California newspaper

The New York Post is seen at a newsstand in Manhattan, Monday, Aug. 4, 2025. Photo by Jennifer Peltz /AP

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NEW YORK (AP) — The New York Post is launching a California tabloid newspaper and news site next year, the company announced Monday, bringing an assertive, irreverent and conservative-friendly fixture of the Big Apple media landscape to the Golden State. In the process, it is creating a 21st-century rarity: a new American newspaper with a robust print edition.

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Adding another title to Rupert Murdoch ‘s media empire, The California Post is setting out to cover politics, local news, business, entertainment and sports in the nation’s most populous state, while drawing and building on the venerable New York paper’s national coverage. Plans for the Los Angeles-based paper call for a print edition seven days a week plus a website, social media accounts and video and audio pieces.

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“There is no doubt that the Post will play a crucial role in engaging and enlightening readers, who are starved of serious reporting and puckish wit,” Robert Thomson, chief executive of Post corporate parent News Corp., said in a statement. In typically brash and punchy Post fashion, he portrayed California as plagued by “jaundiced, jaded journalism.”

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It enters at a bumpy moment for its industry

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However bold its intentions, the venture is being launched into a turbulent atmosphere for the news business, particularly for print papers. More than 3,200 of them have closed nationwide since 2005, according to figures kept by Northwestern University’s Medill School of Journalism. The online world spawned new information sources and influencers, changed news consumers’ tastes and habits and upended the advertising market on which newspapers relied.

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“While it’s true the media landscape is challenging, The New York Post has been finding success through its unique voice, editorial lens and quality coverage. That same formula is tailor-made for California,” said the New York Post Media Group. It includes the Post and some other media properties.

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California, with a population of nearly 40 million, still has hundreds of newspapers, including dailies in and around Los Angeles and other major cities. But the nation’s second-most-populous city hasn’t had a dedicated tabloid focused on regional issues in recent memory, according to Danny Bakewell, president of the Los Angeles Press Club.

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“It’s really an untested market here,” said Bakewell, who is editor-in-chief of the Los Angeles Sentinel, a weekly focused on the city’s Black population. “L.A. is always ready for good-quality news reporting, and particularly in this moment when so many other papers are shrinking and disappearing, it could be a really unique opportunity.”

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The Post is a unique beast

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There is no U.S. newspaper quite like the 224-year-old New York Post. It was founded by no less a luminary than Alexander Hamilton, the country’s first treasury secretary, an author of the Federalist Papers, the victim of a duel at the hands of the vice president and the inspiration for the Broadway smash “Hamilton.” Murdoch, News Corp.’s founder and now its chairman emeritus, bought the Post in 1976, sold it a dozen years later, then repurchased it in 1993.