PICTURES: Iga Swiatek explores Roger Federer’s hometown as she visits headquarters of billion-dollar sponsor backed by Swiss legend

Iga Swiatek recently paid a trip to Zurich, Switzerland. The Polish tennis star explored Roger Federer’s hometown in a visit to the headquarters of On, the billion-dollar shoes and performance wear brand backed by the Swiss legend.

Federer first invested in On in 2019, buying three percent of the company for $50 million. Since then, the brand has become one of the leading names in performance wear, reaching a valuation of $19.65 billion in May, 2025. In 2023, On signed an apparel deal with Swiatek, making her one of the first tennis stars to sign with the brand.

Recently, Iga Swiatek visited the headquarters of On in Zurich Switzerland. The Polish star spent a day exploring Roger Federer's hometown, interacting with with fans. On shared snaps from Swiatek's visit on their Instagram page, writing,

“It's always a good day when Iga comes to On Labs. @iga.swiatek joined us in Zurich this week, bringing a special kind of energy. #DreamOn.”

Outside of Swiatek, several other tennis stars have signed with On in recent years, including America's Ben Shelton and Brazilian sensation Joao Fonseca.

When Iga Swiatek spoke about how Roger Federer changed the game of tennis

Swiatek at the WTA Finals 2025 (Image Source: Getty)

Roger Federer is undoubtedly one of the greatest tennis players to have ever graced the courts and his influence on the game is undeniable. In an interview with Vogue, Iga Swiatek spoke about how the Swiss star changed the game, saying,

“When Roger retired, I was just entering the tour, so the timing wasn’t perfect for us to be on tour together. Everything that he does is with so much class. Roger’s a huge inspiration; he changed our game, basically.”

In a separate interview with Eurosport Polska, the 24-year-old reflected on Federer's impeccable movement and technique, explaining,

"Roger is a class in itself, in terms of movement, technique, and how he behaves outside the court. I am generally impressed by the smoothness of his movements and how majestic he looks. These are things that I admire immensely, but I don't know if I will be able to introduce them to my game myself. I will try, but we will see,"

On the tennis end of things, Iga Swiatek was last in action at the 2025 WTA Finals. The Pole had a lukewarm showing at the event and she failed to make it out of the group stage matches in Riyadh.

Edited by Riddhi Acharya