.jpg)
1 hour ago
3
Article content
Pacvue Prism expands existing and recently announced integrations including ChatGPT, The Trade Desk, and adds new integrations with Pinterest, tvScientific by Pinterest, Firework, and Shopsense AI for alpha launch; Additional integrations are underway, most notably Yahoo DSP, to connect and power the industry’s first Agentic Commerce Grid
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
CANNES, France, June 22, 2026 (GLOBE NEWSWIRE) — Pacvue today announced the launch of Pacvue Prism, a commerce-native platform that creates each brand’s Agentic Commerce Grid: a single, connected view of every channel a customer touches, accountable to the results that matter to the brand. Pacvue Prism enables brands to plan, execute and measure media by combining Pacvue’s market-leading retail media capabilities with new capabilities in search, programmatic, social, and frontier formats such as conversational and shoppable.
Article content
Article content
Article content
The Problem
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
The customer journey no longer follows a predictable path. People discover products on social, research through traditional search or LLMs, engage through streaming, and buy through a retailer or a social shop, often within the same session. Existing marketing tools were built for a world where awareness, consideration, and conversion were separate stages owned by separate teams. The result is fragmented measurement, siloed budgets, and a persistent inability to answer the one question every CMO is asking: what is this spend actually driving?
Article content
The Agentic Commerce Grid
Article content
The Agentic Commerce Grid is a brand’s unified view of media performance: every channel connected to underlying commerce signals and tied to verifiable outcome metrics. It is built on each brand’s own data, configured to their channel mix, and optimized for their business objectives. Pacvue Prism is the platform purpose-built to power it.
Article content
“What excites us about Pacvue Prism is the vision of bringing greater connectivity and agility across media and commerce,” said Jason Colon, Executive Vice President of Commerce Media at Horizon Commerce. “Brands are managing more channels, more signals, and more complexity than ever before, and they need technology that enables better orchestration, faster decision-making, and more agile execution.”
Article content
Article content
With Pacvue Prism, enterprise brands can:
Article content
- Build and operate the brand’s Agentic Commerce Grid as a brand asset, configured to the brand’s commerce signals, channel mix, and outcomes that matter to their business.
- Deploy a unified agentic infrastructure to plan across every channel, optimizing toward the brand’s business goals and continuously improving as results come in.
- Make media accountable through proprietary halo measurement built on top of trusted regression modeling in addition to custom attribution, and pixel tracking that connects each media investment to a measurable and relevant outcome.
- Compound performance over time by connecting to proprietary tech stacks, including data lakes & warehouses, CDPs, CRMs, and custom AI agents via MCP, so every new signal feeds back into the system and sharpens future decisions.
- Activate seamlessly across search, programmatic, social, and new-frontier formats, including conversational and shoppable, through a unified Pacvue platform with an agentic experience.
Article content
“I’m excited all over again by seeing Pacvue Prism, because most organizations assign budgets at the channel level, but in the long term, this could eliminate that process,” said Nic Jones, Director of Media at PetIQ. “You’re no longer dealing with channel level budgets. Now you’re dealing with what is the goal of these dollars. That in itself is really powerful.”
English (US)