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(Bloomberg) — OpenAI has hired its first managing director to oversee operations in Europe, helping guide its expansion in a key market where there are mounting political concerns about being overly reliant on US artificial intelligence services.
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Emmanuel Marill will be OpenAI’s top executive for Europe, the Middle East and Africa, the company said on Wednesday. The French executive joins from Airbnb Inc., where he served in a similar regional role, and will be based in OpenAI’s Paris office.
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“As demand for ChatGPT and Codex continues to grow rapidly all over the world, we are investing significantly in our international leadership and operations,” Jason Kwon, OpenAI’s Chief Strategy Officer, said in a statement, referring to the company’s flagship chatbot and programming tool. Marill will report to Kwon.
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OpenAI is pushing to convince more businesses in the US and abroad to pay for its AI software, offsetting the immense cost of building new models. In Europe, the company and its US peers are facing resistance from officials and some corporate leaders who argue that adopting American technology undercuts the continent’s sovereignty. French startup Mistral AI, which makes some models that compete with OpenAI, pitches itself as a European alternative to US firms.
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At the same time, there is some uncertainty about OpenAI’s plans to expand its data center footprint in the region. Earlier this month, OpenAI paused its Stargate infrastructure project in the UK, citing regulation and energy costs. Microsoft Corp., a major OpenAI backer, also agreed to rent data center capacity in Norway that was initially set for a Stargate site. OpenAI said it continues to explore a computing agreement there, however.
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Marill, who previously worked in France for Facebook and Groupon Inc., will also manage OpenAI’s trajectory in the Middle East, where the company has bet heavily on the United Arab Emirates. G42, the company’s partner in the country on plans for a massive data center, recently said that project is continuing despite the impact of the US war with Iran.
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The ChatGPT maker has signed deals with companies in banking, pharmaceuticals and media across Europe, as well as with German, Greek and Irish governments. OpenAI also recently announced plans to expand its headcount in London.
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As of February, OpenAI said it had seen a sevenfold annual increase in business subscriptions across Europe, the Middle East and Africa, but it didn’t disclose sales. The company’s Chief Financial Officer, Sarah Friar, has said annualized revenue worldwide topped $20 billion last year, Bloomberg News reported.
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