Olivia Rodrigo Launches Daisy Chain Fields Merch With Etsy, Ahead of Festival Debut

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Olivia Rodrigo is bringing the creative spirit of Daisy Chain Fields to fans with a new handmade collection. The Grammy-winning singer-songwriter has partnered with Etsy to launch the official Daisy Chain Fields Collection, featuring exclusive merch created alongside 10 female-owned Etsy shops. The collection arrived on July 23, ahead of Rodrigo’s inaugural music festival, giving fans a chance to buy merch prior to the event through personalized keepsakes.

Drawing from Rodrigo’s music and the free-spirited Daisy Chain Fields aesthetic, the collection features handmade designs including junk journal kits, embroidered patches, beaded daisy jewelry, flower crowns, playing cards and more. Each piece reflects the voices, artistry and self-expression at the center of the festival.

The partnership highlights Rodrigo’s commitment to supporting women creators while offering fans a more personalized take rather than traditional artist merchandise. The collaboration will continue at Daisy Chain Fields with the Etsy Creative Village, where participating sellers will bring their designs to life through hands-on creative experiences, festival exclusives and opportunities for fans to connect with the makers behind the collection.

If flower crowns aren’t your style, this handmade hairpin set offers a more understated alternative. The daisy-inspired accessories provide a delicate pop of floral detail while pairing effortlessly with braids, buns and loose hair.

Co-designed with Olivia Rodrigo, this limited-edition choker from Starflower Stitches is hand-beaded in Brooklyn, N.Y., with shimmering iridescent glass beads. Inspired by the Daisy Chain Fields festival, it’s available in four color combinations, including Mixed Pink, Mixed Pink & White, Light Pink & White and Dark Pink & White.

If you’re building the ultimate Daisy Chain Fields jewelry stack, start with this hand-beaded bracelet. Crafted in collaboration with Olivia Rodrigo and Starflower Stitches, it’s offered in four pink-and-white colorways, two adjustable sizes and pairs perfectly with the matching choker.

A must-have for collectors and festival fashion fans alike, these Daisy Chain Fields patches celebrate Olivia Rodrigo’s inaugural festival with a playful, customizable accessory. The iron-on designs make it simple to add them to your everyday wardrobe.

Bring Daisy Chain Fields to game night with this limited-edition playing card deck created in collaboration with Olivia Rodrigo. Designed by an independent female artist, the cards feature flower and leaf silhouettes inspired by cyanotype prints, a dreamy pink color palette and a 90s punk zine aesthetic.

From the hand-painted daisy details to the customizable size options, this necklace is designed as a one-of-a-kind keepsake for fans. The Daisy Chain Fields piece includes a heart pendant, matching chain and four unique colorways to choose from.

Made through a traditional printmaking process, these original linocut designs are individually inked and hand-pressed for a truly unique finish. The collection includes daisy and cassette tape artwork printed on your choice of smooth archival paper or textured handmade paper.

Worn by Olivia Rodrigo herself, this limited-edition dried daisy flower crown was co-designed as part of Etsy’s Daisy Chain Fields collection. Handcrafted with real dried flowers by a woman-owned small business, each lightweight crown features a whimsical design, adjustable tieback and is available in toddler, children’s and adult sizes.

A little detail can go a long way, and these Daisy Chain Fields temporary tattoos prove it. Created with Olivia Rodrigo, the hand-drawn sets feature floral artwork, music-inspired elements and bracelet designs that let fans personalize their style.

Document your Daisy Chain Fields memories with this limited-edition junk journal kit created in collaboration with Olivia Rodrigo. Hand-assembled in a home studio, the curated set includes 15 ephemera pieces and stickers, from ticket stubs and diary paper to daisy and cassette tape stickers, making it easy to create a personalized journal spread.

Daisy Chain Fields will take place Aug. 29 at Great Park in Irvine, California, celebrating women in music with an all-women lineup featuring KATSEYE, Chappell Roan and Doechii, with Stevie Nicks among the special guests.

The launch arrives following Rodrigo’s release of her third studio album, You Seem Pretty Sad for a Girl So in Love. The 13-track project marks her first full-length release since 2023’s Guts and continues the emotional storytelling and heartbreak-filled songwriting that helped define her career.

The album blends pop influences with ’80s new wave sounds and features The Cure’s Robert Smith as the only guest artist on “What’s Wrong With Me.” Tracks including “Drop Dead” and “The Cure” explore themes of love, self-reflection and complicated relationships, showcasing Rodrigo’s approach to vulnerable songwriting.

Before Guts, Rodrigo became a global pop star with her debut album Sour, which topped the Billboard 200 and produced two Billboard Hot 100 No. 1 hits, “Drivers License” and “Good 4 U.” Guts later debuted at No. 1 on the Billboard 200 and delivered another chart-topping hit with “Vampire,” before inspiring her sold-out Guts World Tour.

And now, as Rodrigo prepares to kick off her sold-out Unraveled Tour on Sept. 25, the Daisy Chain Fields Collection gives fans another way to celebrate her music while supporting the creators behind the designs.