October Prime Day 1: These Must-See Deals Are Already Selling Out Fast

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Amazon’s October Prime Day 2025 (aka Big Deal Days) has officially kicked off, and trust us—day one deals are flying off the shelves faster than you can hit “add to cart.”

Since this year’s sale only lasts two days (Oct. 7 & Oct.8), shoppers are already racing to snag markdowns on everything from viral skincare to must-have home upgrades before they disappear.

Hot-ticket items like Medicube’s editor-loved skincare, Color Wow’s shine-boosting sprays, and even Vital Proteins are selling quickly.

Lego sets are already starting to go out of stock, and yes, even practical kitchen buys (hello, digital meat thermometer) are trending at the top of carts. And if you’ve been eyeing luxe-smelling Salt & Stone deodorant, consider this your sign to checkout ASAP.

With October Prime Day 1 wrapping fast, these deals won’t last long. So, grab your wishlist faves now before day 2 rolls in.

October Prime Day 2025 Sell-Out Risks:

ELEMIS Pro-Collagen Cleansing Balm Makeup Remover

"This stuff is really great," JoJo Fletcher said. "It's just a really good cleansing treatment. It will help you at the end of the day to take off all your makeup and just really cleanse your face."

COLOR WOW Dream Coat Supernatural Spray

A spritz of the Color Wow Dream Coat spray is all I needed to keep my curls tamed in the humid Texas summer. Even Rita Ora threw a compliment or two my way during our interview (yes, really).

Medicube Zero Pore Pads 2.0

Transform your skincare routine with these exfoliating pads that reduce the appearance of pores and leave your skin feeling refreshed and smooth. They can be used to help combat texture and acne. Celebrity fans include Kylie Jenner and Kyle Richards.

Shoppers Say: "I am shooketh! The first pad I used unclogged my pores and provided me with such a clean squeaky feeling in my face. I was concerned it would burn my sensitive skin, but these are perfect. I see these truly helping my skin texture."

L'Oreal Paris Voluminous Noir Balm Volumizing Mascara

This affordable mascara is our top seller. "I’ve worn this mascara for years, years and years," Kyle Richards said. "It’s amazing. I’ve never found an expensive one that’s great. I would be happy to spend the money, but I’ve just never found one. This has been my go-to for years."

Salt & Stone Natural Deodorant

“This is a great deodorant," Madison LeCroy said. "I love it. It’s so clean and it looks chic on your counter. I feel like that’s unisex."

Medicube Collagen Jelly Cream

This collagen jelly cream is designed to target uneven skin tone and reveal more radiant skin. It's heavily discounted for Prime Day.

Shoppers Say: "Ladies, if you are looking for a product that is going to bring back the moisture that your skin has been lacking, look no further. This Medicube Collagen Jelly Cream is no joke. My skin has always lacked moisture and that glow that we are all looking for. I have tried numerous products over the years, and nothing really worked, until I tried this product. A little goes a long way when using this product. I use this product mainly at night before going to bed, and when I wake up in the morning, my face feels refreshed and bright."

Medicube Salmon PDRN Pink Collagen Jelly Gel Mask

“This feels so soft," Gia Guidice said. "You put this on your face before going to bed, and it seeps into your skin throughout the night. When you wake up, you remove the mask and your skin is glowing."

Shoppers Say: I use Korean skincare products all the time, and I’ve been dying to try the Medicube mask line. Let me tell you… IT DID NOT DISAPPOINT! The mask sat so comfortably on my face that I actually forgot I had it on. I ended up sleeping with it overnight, and when I woke up, my skin looked beautiful—so glowy and refreshed."

STYLIA V Line Lifting Collagen Face Mask

“These lift your jawline. I love what this does for me. It makes me feel like I have a good jawline. I say it works," Madison LeCroy shared during an Amazon Live. Choose from a pack of 1, 5, 7, 10, or 20.

AMMZO Meat Thermometer Digital

In just four seconds, you can get an accurate temperature reading from this digital meat thermometer. It's waterproof for easy cleaning, and you can get hours of use with the included button batteries.

Fullstar The Original Pro Vegetable Chopper

This life-changing veggie chopper comes with four interchangable, rust-resistant blades to perfectly dice and spiralize ingredients. The veggies go into one convenient catch-all bin, significantly cutting down meal prep time (trust).

Crest 3D Whitestrips Professional Effect (22-Pack)

All you need is 45 minutes a day to achieve a brighter smile when you use these  bestselling whitening strips with 57,300+ 5-star reviews. These come recommended by celebs including Paige DeSorbo and Chrishell Stause

Grace & Stella Under Eye Brightener Balm Stick

This restoring under-eye stick is made with 3% caffeine to tackle under-eye dark circles and 0.25% retinol to minimize visible fine lines.

COSRX Snail Mucin 96% Power Repairing Essence

"I use this every single night," Madison LeCroy said. "This stuff is amazing. The price is insane. I have invested a lot of money into skincare, and this really does work. I have dry skin, and this has really changed that for me."

LEGO Lotus Flower

These dreamy Lego lotus flowers are nearly 50% off and just $7. Add them to a vase and watch the compliments roll in.

Samnyte Hair Wax Stick

"When I do my slicked back buns, this is the only hair stick that I will use," Paige DeSorbo said. "It's like a legitimate adult glue stick. It's the easiest one to use. It's a hair wax stick. You're going to have the best slicked-back bun. It's gonna look so good. I absolutely swear by these."

The secret to scoring the best October Prime Day deals? Being an Amazon Prime member! Find out how you can join for free now.

What is Prime Day?

Prime Day is a sale with Amazon deals for Prime members. Originally a one-day sale, it has expanded to a two-day event packed with discounts across fashion, beauty, tech, and home categories. Amazon now holds two sales yearly—a July Prime Day and a second Prime Day in the fall, known as Prime Big Deal Days, referred to as October Prime Day. Every Prime Day event is worth shopping, especially if you love saving money and fast shipping.

What is October Prime Day?

October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership's extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.

Join Amazon Prime

Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping early Prime Day deals right away.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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