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If there's anything we've learned from 2026's recent beauty trends, it's to keep the base simple, fresh, and hydrated. Lucky for us, It Cosmetics' newest product, the Do It All Sheer Tint Face Balm, is delivering on just that.
This 4-in-1 tinted moisturizer blends sheer (but buildable) coverage with powerful skincare ingredients to firm, hydrate, and minimize lines. Available in 15 shades, the balm is formulated with hyaluronic acid, collagen peptides, and vitamin E to hydrate and plump throughout the day. The texture is similar to a solid serum that seamlessly melts into your skin and leaves a naturally radiant finish.
Long gone are the days when we suffered through mattifying primers, foundations, and setting sprays that sucked every inch of hydration from our skin. Now, we want our faces to look like we just got a super-star facial done. The classic way to achieve a fresh base is to prep the skin with a hydrating skincare routine and to blend small amounts of foundation at a time. Tinted moisturizers and sheer skin tints are the shortcut answer to that.
It Cosmetics has always been a makeup-skincare hybrid brand. Their products are reliable, always performing perfectly, with science-first formulas that have powerful skincare ingredients. That's why when I heard It Cosmetics was coming out with a brand new complexion product that strayed from their CC+ hero line, I knew it was going to be good. I just didn't expect how much it would blow me away.
Editor's Pick
It Cosmetics Do It All Sheer Tint Face Balm
With a near-perfect rating and over 2K reviews after only a month post-launch, it's no wonder this hydrating tinted face balm is beloved by regular shoppers and beauty editors alike.
It was love at first blend. My skin is incredibly dry, with every complexion product I've used drying my skin even further and settling into patches. No matter how much I "prepped" or moisturized beforehand, my skin would look worse than if I had just left it bare.
It Cosmetics' new tint was an exception. It's the perfect amount of coverage, with my real skin peeking through without any of my redness. A true my skin-but-better result, my face looks fresh, plump, moisturized, and ready for the day.
Of course, no product is perfect. Like many other sheer tints, it won't last a full eight-hour day. But, personally, I'll gladly accept that if it means my skin looks that good for four.
What Reviewers Are Saying About IT Cosmetics' Do It All Sheer Tint Face Balm:
"I love IT cosmetics, but this is the best by far! This is a great product for mature skin. It does not settle into fine lines and makes my face look youthful again."
"It is so creamy and smooth, but it makes my face look so balanced and refreshed! I love the texture, and it blends nicely."
"If you are looking for a new skin tint, look no further! I have naturally red cheeks, and this skin tint covered the redness effortlessly. I applied it with a brush, but you can definitely use your fingers for a more sheer look. It is a lightweight feeling formula, and doesn't feel cakey at all. It feels like you are just wearing a nice moisturizer. Overall, I highly recommend this product!"
"Very easy to apply. Lightweight and non-irritating. It is very sheer, feels comfortable on the skin. Perfect for everyday wear or your non-makeup days. No strong scents. Feels like skincare. No settling in fine lines. No cakey feeling."
Shop More Sheer Skin Tints
ILIA Super Serum Skin Tint SPF 40
Rating: 4.5/5 stars with reviews.
This serum skin tint by beloved clean beauty brand features light coverage, SPF 40, and a dewy finish in a variety of 30 shades.
Jones Road Just Enough Tinted Moisturizer
Rating: 4.6/5 stars with 6,359 reviews.
Created by renowned makeup artist and founder Bobbi Brown, this tinted moisturizer is available in 16 shades and promises to smooth and even skin tone without clogging any pores.
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint
Rating: 4.4/5 stars with 1,392 reviews.
Created by celebrity makeup artist Danessa Myricks, the Yummy Skin tint is formulated with vegan collagen peptides, ceramides, and squalane to smooth, plump, and protect the skin barrier.
Summer Fridays Sheer Skin Tint
Rating: 4.1/5 stars with 1,093 reviews.
The brand known for its hydrating skincare products has its very own sheer skin tint that promises buildable coverage, a natural finish, (of course) hydration in 12 shades.
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Rating: 4.6/5 stars with 960 reviews.
Formulated with hyaluronic acid, Kylie Cosmetics' skin tint comes in 11 shades and promises hours of lightweight wear while hydrating and smoothing your skin's texture.
Versed Skin Solution Multi-Serum Skin Tint
Rating: 4.3/5 stars with 622 reviews.
This drugstore tinted serum with mineral SPF 40 is a lightweight option that lasts all day. It offers buildable coverage and a natural glow-from-within finish.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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