NASCAR teams averaged $2.2M loss per car in 2024: Reports

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NASCAR Cup Series teams have recently shared data from the 2024 season, showing a $2.2 million loss per car. The financial data was made public as part of the ongoing antitrust lawsuit that 23XI Racing and Front Row Motorsports pursued against the governing body last year.

The Cup Series teams refused to sign the charter agreement last October, leading to this situation. Following that, they filed an antitrust lawsuit accusing the governing body and CEO Jim France of creating a monopoly in the sport. The case is set to go on trial on December 1, 2025.

According to the reports shared, NASCAR Cup Series teams suffered an average loss of $2.203 million per car in the 2024 season. Only three teams made any profit, while one lost over $10 million per car last year. The lowest-earning team bagged $8.2 million per car. On the other hand, the highest-earning team grossed $43 million, including charter payout, race purse, and sponsor income.

Following the charter agreement, Cup Series teams roughly earn around $185,000 per event, and the top-tier teams secure closer to $488,000. The teams make $7 to $18 million annually without sponsorships. However, despite the rising payouts, the teams are still at a loss. The governing body controls parts, suppliers, and revenue distribution, forming an unsustainable business model.

NASCAR remained profitable, posting $1.7 billion in revenue in 2024. The teams argue that the current business model favors the governing body and track owners instead of preferring the drivers and teams who make the field.


"We are trying our hardest": NASCAR president shared his emotions on the lawsuit with 23XI Racing and Front Row Motorsports

In November 2025, ahead of the Cup Series championship 4 race, NASCAR president Steve Phelps sat down with AP News. During the interview, Phelps opened up about the governing body trying its hardest to settle the lawsuit with the Cup Series teams.

The sanctioning body's president called the court battle "unfortunate" and claimed to care about serving the fans with a better experience. He further explained:

“We are trying our hardest. I am trying my hardest both as a fan as well as the commissioner of this sport that I’ve loved since I was 5 years old. While two out of the 15 teams may not share that view and seem set on an unfortunate court battle, I hope that we can all agree that our racing is as good as it has ever been and we care about how we serve our fans, especially as we look forward to capping off our season by celebrating new champions across all of our national series.”

Following the lawsuit, NASCAR had to share the new charter agreement publicly. The charter system has also been updated for the first time since its introduction in 2016. Additionally, the prize distribution format has also been tweaked in the new agreement.

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Edited by Karan Yadav

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