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- AI for Sales Professionals – A practical course covering lead generation, automation tools like ChatGPT and Jasper, and AI-enhanced CRM strategies.
- AI 201: Advanced Applications – A deeper dive into predictive insights, personalization, and workflow optimization using AI, helping event professionals integrate intelligent tools into their everyday operations.
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CMM Program Relaunch
MPI is relaunching the Certified Meeting Manager (CMM) program with a modernized curriculum that reflects today’s business challenges and learning preferences. This process included:
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- Surveys of past CMM holders to guide content and format updates
- In-person focus groups to gain detailed insights
- Virtual focus groups to ensure broad accessibility and feedback across global regions
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The updated CMM experience is designed to deliver elevated leadership training and a stronger return on professional development investment.
These updates reflect MPI Academy’s mission to equip meeting and event professionals with the skills and strategies needed to lead in a fast-changing industry. With a focus on innovation, accessibility, and personalization, MPI Academy continues to shape the future of learning in the global events community.
MPI Consulting Officially Launches
MPI also announced the full launch of MPI Consulting, the only consultancy powered by over 13,000 MPI community members. MPI Consulting provides tailored, data-informed solutions for both meeting planners and suppliers, combining MPI’s unparalleled access to industry expertise with a focus on strategic event transformation.
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Led by Executive Director Jessie States, MPI Consulting offers a comprehensive suite of services designed to elevate event strategy and participant engagement. For meeting planners, services include live event strategy consulting, customized focus groups, and expert speaker and facilitator sourcing. These services empower organizations to align events with business objectives, uncover attendee insights, and deliver content that resonates.
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For event suppliers, such as destinations, venues, and technology companies, MPI Consulting provides facilitated focus groups, customized client surveys, and speaker solutions for customer events, all built to help suppliers better understand planner expectations and enhance value delivery.
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Built on MPI’s global network and trusted brand, MPI Consulting stands out as a high-impact, insight-driven solution for any organization looking to optimize its meeting strategy, measure success more meaningfully, and foster authentic connections.
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MPI Foundation Updates: Rebecca DeLuca
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For more than 40 years, MPI Foundation (MPIF) has been celebrating the power of good in the industry and providing significant contributions to the meeting and event industry. Since its inception in 1984, MPIF has distributed more than $14.6 million to the industry, various chapters, and over 25,000 individual members. Additionally, MPIF has facilitated $115,000 in scholarships for more than 100 attendees to participate in WEC St. Louis, demonstrating its ongoing commitment to supporting industry professionals.
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During WEC St. Louis, several fundraising activities are underway to support the foundation’s initiatives. These activities include an MPI-hosted silent auction, a pickleball event hosted by Visit Seattle and Chicken ‘N Pickle, and a live auction at the Presidents Dinner. The highlight of the fundraising efforts is the Rendezvous event, sponsored by Explore St. Louis. Collectively, these events are forecasted to raise more than $200,000, underscoring the community’s strong support for MPIF’s mission and future endeavors.
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MPI Events Updates: Rachel Benedick
Upcoming MPI signature events include:
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- theEVENT in Fredericton, Canada (Sept. 7-9, 2025)
- EMEC 2026 in Barcelona, Spain (Feb. 21–24, 2026)
- WEC 2026 in San Antonio, TX (June 2–4, 2026)
- WEC 2027 in Las Vegas, NV (June 2027)
- WEC 2028 in Denver, CO (June 2028)
- WEC 2029 in Anaheim, CA (June 2029)
- WEC 2030 in Tampa Bay, FL (June 2030)
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