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Toronto, ON, Nov. 10, 2025 (GLOBE NEWSWIRE) — Motel 6 and Studio 6 are proud to announce a new national partnership with PLAY Hockey, one of the premier organizers of youth hockey events globally. Through this partnership, Motel 6 and Studio 6 will serve as the Official Hotel Partner of PLAY Hockey in Canada.
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The collaboration will include digital display advertising, social media campaigns, targeted email marketing, mobile engagement, public relations efforts and on-site event activations, ensuring that the Motel 6 and Studio 6 brands stay top of mind for hockey travellers throughout Canada.
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“We’re thrilled to join with PLAY Hockey to support the incredible community of players, coaches, families, and fans who travel all over Canada creating lasting memories,” said Ally Wesson, Vice President of Marketing at Motel 6 and Studio 6 Canada. “We’re proud to provide teams with a comfortable and affordable stay wherever the season takes them.”
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With more than thirty-five Motel 6 and Studio 6 locations across Canada, the brands are a natural fit for PLAY Hockey’s extensive network of hockey enthusiasts. Motel 6 and Studio 6 offer convenient, budget-friendly stays designed to meet the needs of travelling teams, including comfortable rooms to rest and recharge after a day on the ice, convenient locations near arenas and training venues, and free Wi-Fi to stay connected on the road.
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PLAY Hockey is a worldwide leader in youth hockey, providing memorable experiences to more than 100,000 players at over 115 events globally. PLAY Hockey is focused on delivering best-in-class programs that bring players, families, and communities together both on and off the ice.
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“We are excited to partner with Motel 6 and Studio 6 in Canada to offer and highlight their locations as great options to our travelling teams coming to PLAY events,” said Rhys van Kemenade, PLAY Hockey’s Chief Hockey Officer. “This partnership showcases our commitment to partnering with brands that are focused on building long-term relationships with our families and their guests.”
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For more information about Motel 6 and Studio 6, or to book your stay, visit motel6.com or studio6.com. To learn more about PLAY Hockey and upcoming events, visit playhockey.com.
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About Realstar Hospitality
In 2003, Realstar Hospitality Corp. acquired the master franchise rights for the Motel 6 and Studio 6 brands in Canada. Realstar Hospitality also holds the master franchise rights for one other hotel brand in Canada and is a subsidiary of Realstar Group. The international, privately held Realstar Group was founded over 45 years ago and has offices in Toronto, Canada and London, England. The company is a leader in the ownership and operation of multi-unit residential real estate, sports, entertainment and other community event facilities and hotels in both the limited service and full-service sectors.
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