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Almost three in four Canadians say streaming giants such as Netflix Inc. and Walt Disney Co. should contribute financially to Canadian content creation, despite fierce U.S. opposition to such a requirement.
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A Nanos poll conducted on behalf of Bloomberg News found 73 per cent of respondents supported subjecting streamers to the same rules imposed on Canadian broadcasters to fund Canadian content. That’s up from 67 per cent in May 2022.
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Canada’s broadcast regulator announced in May new regulations for the Online Streaming Act, a law that brings global streaming platforms under domestic rules, including a requirement to pay into funds that support Canadian shows. But Prime Minister Mark Carney’s government asked the watchdog to review the decision, which would require streamers to spend 15 per cent of their annual Canadian revenue on local content, up from five per cent.
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Both the Trump administration and Hollywood studios staunchly oppose the requirement, which U.S. Trade Representative Jamieson Greer’s office cited as a trade barrier in a recent report.
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The tax on streaming giants was among the issues discussed by Canada and the United States during trade negotiations last month, which collapsed as both sides accused each other publicly of making last-minute demands.
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Carney said one reason he directed Canada’s negotiating team to walk away from talks was a demand from the U.S. to reverse rules that require streamers to make it easier for Canadian subscribers to find local content.
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The Trump administration has rejected Carney’s framing of the negotiations, which also suggested the U.S. went after Canadian culture and French-language protections. Greer told the Canadian Broadcasting Corp. in an interview that so-called discoverability rules were not a red line during the talks, and that the U.S. was more focused on the streamer tax.
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Support for making streamers contribute to Canadian content was strongest in Quebec, where 85 per cent said they support or somewhat support the measure.
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The survey was conducted between Aug. 30 and Sept. 2 with 1,037 respondents, and is considered accurate within 3.1 percentage points, 19 times out of 20.
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