Moganshan Hosts Global Brands as China Steps Up Brand Building

Article content

As a major manufacturing province, Zhejiang once produced the world’s largest volumes of socks, ties, and small home appliances, yet was labeled “cheap” and “low-end” in international markets. Since 2015, Zhejiang has implemented an initiative to cultivate top-quality, well-known made-in-Zhejiang products. Over more than a decade, the province has successfully cultivated over 5,300 certified enterprises under the initiative, driving Zhejiang’s shift from a major manufacturing province to a strong brand province.

Article content

Xie Xiaoyun, head of Zhejiang’s top market regulator, said that Zhejiang has formulated more than 3,900 “Made in Zhejiang” standards aligned with advanced international benchmarks such as those in Germany and Switzerland, ensuring product quality through full-process compliance.

Article content

The province has also partnered with international certification bodies to build a “one certification, multiple country recognition” system and issued international top brand certificates, further promoting “Made in Zhejiang” to the world, according to Xie.

Article content

Article content

Industry observers note that from OEM processing to independent R&D, from scale expansion to value deepening, and from adopting foreign elements to promoting national styles, Chinese brands have offered global consumers richer, high-quality choices with excellent quality, innovative technology, and culturally resonant designs, becoming a vivid window for the world to observe and understand China.

Article content

Since its launch in 2023, the World Brand Moganshan Conference has grown into an influential and reputable platform in the global brand sector, attracting tens of thousands of political, business, academic, and social representatives worldwide to share insights and guide brand development.

Article content

As the permanent host city, Deqing has accelerated the clustering of new quality productive forces, including the internet of vehicles and artificial intelligence. International organizations and global brands such as the United Nations Global Geospatial Knowledge and Innovation Center have established a presence, while emerging sectors including the self-reward economy and event economy are booming. Through integrated development, Deqing embodies the profound meaning of “Brands Bring Better Future for the World.”

Article content

Article content

The 2026 World Brand Moganshan Conference features a rich lineup of events, according to the World Brand Moganshan Conference Organizing Committee. Alongside the main forum and the Chinese and foreign entrepreneurs lawn story-sharing session, new events this year include the Chinese brands global tour special event, China economic annual observation & Xinhua Finance eco-partner conference, and historical & classic industries conference & intangible cultural heritage China gala. Parallel forums, such as the Fortune Global 500 brand development forum, as well as special events, including the China Brand Day gala and the culture & tourism high-quality development conference, will enhance the conference’s professionalism, effectiveness, and diversity.

Article content

By the Fengqi Lake, lights and art weaved a splendid scene. An immersive brand show featuring more than 3,000 drones lit up Deqing’s night sky, deeply integrating brands with the city and light art with creativity. At the foot of Moganshan, the conference will once again record the inspiring journey of Chinese brands driving the transformation and upgrading of “Made in China” with robust innovation, market vitality, and cultural resilience.

Article content

Source: The World Brand Moganshan Conference Organizing Committee

Article content

Article content

Article content

Article content

Article content

Article content

Article content