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Pilot projects build on brand’s B.C. roots, aim to propel it to new heights across the country
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COQUITLAM, British Columbia — Milestones, the renowned restaurant banner that first opened in Vancouver in 1989, returns to its birthplace with a major investment, and milestone. On September 4, the banner opened its first Milestones Test Kitchen and an intimate, prohibition era-style cocktail bar, Fraser Bar, named in honour of the restaurant’s deep roots in the Fraser Valley. The result of a partnership between Pacific Rose Hospitality Group and Foodtastic, the concepts represent firsts for Milestones and, if successful, will propel new menu options and the expansion of the Fraser Bar concept to other cities and locations across the country.
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“We’ve been operating Milestones locations across British Columbia and Alberta since 2022, and considering our passion for the banner and momentum, we’ve only just begun our journey,” says Chad Huff, Partner at Pacific Rose Hospitality Group. “We are grateful to our amazing team and the great partnership that we have with Foodtastic, both of which allow us to focus our efforts on growing this amazing brand in Western Canada.”
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With a warm, eloquent and carefully appointed modern décor, Milestones Test Kitchen offers a menu that is equally split between best-selling Milestones favourites and new recipes meticulously chosen and prepared by the banner’s head chef, Jeff Dell. Classics include guest favourites like Portobello Mushroom Chicken, Chilli Chicken Bites and Wham-Bam Shrimp. Items unique to the test kitchen include Samosa Poutine, Lobster Frites and pizzas cooked in a wood-burning oven.
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“I’ve been entrusted with a very special role,” says Chef Dell. “I can assure you we’re not taking this trust lightly. Our team is working intensely to find the right new recipes, and to gather feedback from the people whose opinion matters most to us – our local patrons.”
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Located above the test kitchen, Fraser Bar offers guests the opportunity to step back and enjoy a cocktail and signature plates in an ambiance reminiscent of a roaring ‘20s and early ‘30s scene – a bar characterized by comfort, intimacy, high-touch service and fine spirits. Like the Milestone Test Kitchen, the Fraser Bar was inspired by the brand’s deep roots in the Fraser Valley.
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“We’re proud of our Canadian roots and DNA,” says Peter Mammas, founder and president of Foodtastic, the company behind Milestones – and more than 20 other leading brands including Freshii, Pita Pit and Second Cup. “And while that’s true and important, I can tell you we’re just as proud of our people and our partners, like Pacific Rose Hospitality Group, who work tirelessly to serve our customers and live up to our values. This, when added to our food, is why people return to dine with us.”
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About Foodtastic
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Foodtastic is a leading franchisor of restaurant brands in Canada, with over 1,200 restaurants and $1 billion in sales. With an extensive presence both domestically and internationally, Foodtastic continues to drive the growth and success of its portfolio through strategic acquisitions and innovative culinary experiences. For more information, visit foodtastic.ca
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