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6 hours ago
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The Michigan Wolverines established themselves as one of the premiere NIL spenders when they reportedly signed quarterback Bryce Underwood to a $10.5 million deal last November to get him to flip his commitment from LSU to Michigan.
Now, they are being recognized for their deep pockets. According to a survey conducted by Pete Nakos of On3, the Wolverines are one of the top ten NIL spenders in the country. On the list, Michigan was tied for 7th with USC.
The Wolverines and Trojans come in just ahead of noted SEC spenders Tennessee and Auburn. The list is led by Texas, Texas Tech, Ohio State, Oregon, Texas A&M, and Miami.
Regarding the Wolverines' spending, Nakos wrote:
"Michigan’s highest-paid player on this year’s roster is well documented. The Wolverines flipped On3’s No. 1 overall recruit from LSU in November. The quarterback inked a multi-year deal that is expected to pay out over $12 million in his career at Michigan. The Wolverines are another program that is expected to cross the $20 million threshold in 2025."
With this type of spending, the Wolverines are able to keep themselves on the same playing field for top-end recruits and transfers. Coach Sherrone Moore can use this expanded budget to seek out more players like Bryce Underwood and Alabama transfer running back Justice Haynes.
The Wolverines finished with the 6th-best 2025 recruiting class, according to 247Sports. It is safe to assume the extra funds played a role in Michigan achieving that ranking by being able to offer competitive payouts to top recruits.
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