Mexican Caribbean Tourism Board Shares Exciting Lineup of Late Summer, Fall Seasonal Events and Signature Experiences

The inaugural Mexican Caribbean Music Fest, held in Tulum in May, received over 20,000 attendees and hotel occupancy increased by 20 percent GNW

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From reimagined music festivals and culinary showcases to wellness retreats and nightlife celebrations, the region invites travelers to discover its most anticipated seasonal highlights

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The inaugural Mexican Caribbean Music Fest, held in Tulum in May, received over 20,000 attendees and hotel occupancy increased by 20 percent.

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QUINTANA ROO, Mexico, June 30, 2025 (GLOBE NEWSWIRE) — With an exciting lineup of cultural events and record-breaking successes, the Mexican Caribbean is experiencing a landmark start to the year. The region, located on Mexico’s eastern coast, confidently advances into its “New Era of Tourism,” hallmarked by world-renowned cultural, culinary, wellness and nightlife offerings that reflect its vibrant identity.

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The year has been defined by a robust calendar of events that underscore the dynamic spirit and rising profile of the Mexican Caribbean, significantly boosting tourism through increased hotel occupancy and driving deeper visitor engagement with memorable cultural experiences. February marked the triumphant return of Carnaval, celebrated across major destinations including Cozumel, Cancún, Puerto Morelos, Isla Mujeres, Bacalar and Holbox. This renowned event drew thousands of international visitors who filled the streets for lively parades featuring dazzling costumes, vibrant music and dancing, and elaborate cultural performances.

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In May, the inaugural Mexican Caribbean Music Fest
(MCMF) brought more than 20,000 attendees to ZAMNA Park in Tulum. Headlined by international music icon Sting, the festival combined star power with a setting that captured the natural beauty and distinctive atmosphere of the region, establishing a new standard for large-scale cultural programming. Designed as a next-generation evolution of the beloved Riviera Maya Jazz Festival, the event elevated the Mexican Caribbean’s profile, increasing hotel occupancy by 20 percent – a remarkable achievement during what is typically considered low season. Met with critical acclaim, the Mexican Caribbean Music Fest has already gained momentum to become an annual tradition.

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“The Mexican Caribbean continues to evolve as a leading global destination for premier events, blending New Era innovation with deep cultural roots. This year’s calendar, from iconic traditions like Carnaval to new initiatives such as the Mexican Caribbean Music Fest – demonstrates our commitment to delivering high-impact experiences that draw travelers to our region time and time again. Our strategic focus remains on curating authentic offerings that honor our rich cultural heritage and foster long-term traveler engagement,” said Andrés Martínez, CEO, Mexican Caribbean Tourism Board.

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Other standout events this year have included culinary showcases, athletic competitions and artistic exhibitions hosted across the region’s 12 destinations. With even more on the horizon, the Mexican Caribbean continues to captivate travelers through experiences that highlight its creativity, character and unmistakable rhythm.

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Upcoming Major Events:

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