Mattel’s New ‘KPop Demon Hunters’ Dolls Sing ‘Golden’ & Sport Iconic Outfits From the Film

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KPop Demon Hunters has not only been a hit for Netflix, but also for retailers, as official and fan-made merch from the Oscar-winning animated film continues to roll out in stores and online.

The latest collaboration with the franchise is Mattel’s new lineup of dolls inspired by the movie’s iconic musical performances. These aren’t KPop Demon Hunters Barbie dolls, but rather, similar dolls from Mattel with the faces and outfits of the HUNTR/X girls and Saja Boys’ leader, Jinu.

The collection includes singing Rumi, Zoey and Mira dolls in their shimmering “Golden” stage outfits, along with three fashion dolls recreating the group’s “How It’s Done” opening performance. Early demand has been exceptionally strong, with one of the dolls quickly climbing to the No. 1 spot among new toy releases on Amazon shortly after its launch. Mattel also brings the charismatic Saja Boys leader Jinu to life in his instantly recognizable “Soda Pop” performance outfit, giving collectors both sides of the film’s iconic musical rivalry.

Fans can recreate HUNTR/X’s unforgettable “Golden” performance with the interactive Rumi singing doll. Dressed in her screen-accurate stage outfit, the Rumi doll sings the hit song solo or together with compatible Zoey and Mira dolls. Featuring five posable joints, she’s ready for concert performances or demon-hunting adventures, making her an excellent addition for collectors and kids ages 6 and up.

Inspired by HUNTR/X’s opening performance, Rumi arrives wearing her bold yellow cropped jacket, high-waisted shorts with a traditional norigae charm and platform boots. She includes her signature Saingeom weapon and microphone accessory, while detailed makeup and her long purple braid complete the movie-accurate look. Five points of articulation allow for display or action-packed play.

Zoey’s interactive singing doll lets fans recreate one of the film’s biggest musical moments. Wearing her authentic concert outfit, she sings “Golden” alone or together with the Rumi and Mira dolls. Five points of articulation make her easy to pose for performances or demon-hunting adventures, making her a standout addition to any KPop Demon Hunters collection.

Zoey hits the stage in her stylish “How It’s Done” outfit featuring a cropped top, colorful baggy pants, sneakers, sculpted accessories and a traditional norigae charm. With 11 points of articulation and detailed hair and makeup, she’s ready for both action poses and concert displays.

Mira can perform on her own or synchronize with compatible Rumi and Zoey dolls for a complete HUNTR/X performance. With five points of articulation, she’s designed for imaginative play while recreating one of the film’s most iconic musical numbers with her signature long pink hair and sparkly gold outfit.

Mira’s striking opening-performance outfit features a shoulder-detailed crop top, matching miniskirt, chain belt, fingerless gloves, thigh-high boots, a traditional norigae charm and a Curved Moon Sword. Her signature long pink hair, detailed makeup and 11 points of articulation are ideal for posing, play or display.

Looking like a handsome Ken doll, Jinu wears ripped skinny jeans, a white button-up shirt and high-top sneakers. The set also includes pink sunglasses plus a soda can accessory. With 11 points of articulation, fans can recreate his unforgettable stage moments or display him alongside the HUNTR/X dolls.

Collectors can also bring the film home with KPop Demon Hunters: The Criterion Collection, arriving on DVD, Blu-ray and 4K on Dec. 31. Available to pre-order now, the premium physical release gives fans a lasting way to own one of animation’s biggest modern hits and makes an essential addition to any movie collection.

The new Mattel KPop Demon Hunters dolls come on the heels of officially licensed items like movie-themed Squishmallows, Funko Pop! figures, LEGO-inspired building sets and Vans sneakers, along with countless fan-made creations, such as KPop Demon Hunters-inspired candles and bath bombs.

Since its 2025 debut, Netflix’s animated film has become one of the year’s biggest entertainment success stories, with its blend of K-pop, fantasy, action and heartfelt storytelling.