Maple Unveils New Brand Vision as 75% of Canadians with Chronic Conditions Say Health Care Isn’t Working for Them

Article content

Maple’s new brand, anchored by its rallying cry “Health Yeah!,” signals a commitment to inspiring Canadians to take a more proactive role in their health, as new proprietary research confirms the bar for what Canadians expect from a health-care partner has never been higher

Article content

TORONTO, May 07, 2026 (GLOBE NEWSWIRE) — Today, Maple, Canada’s leading on-demand health-care platform, marks its next chapter with the launch of an inspiring new brand. Rooted in 11 years of building modern access to care, the new brand goes beyond a visual refresh to deliver a more unified experience, starting internally with its people and extending to patients, providers and partners, from how it looks and sounds to how care is delivered on the platform and beyond. Alongside this milestone, Maple also released its fourth proprietary research report, Living with Complexity: Navigating Chronic Care in Canada, which reinforces why the direction Maple is heading matters now more than ever.

Article content

Article content

Article content

“Maple began with a simple promise: to use the best of technology and humanity to close the care gap in Canada. Eleven years later, eight million Canadians have access to Maple, and our mission is more urgent than ever,” said Daniel Shearer, chief marketing officer at Maple. “This rebrand doesn’t signal a new direction, it clarifies what we’ve always believed: that managing your health should feel empowering, not exhausting. ‘Health Yeah!’ captures the energy and confidence we want every Canadian to feel when they engage with their health, and our latest research shows Canadians are ready for that kind of partnership.”

Article content

Article content

Living with Complexity: Navigating Chronic Care in Canada, conducted by Maple Corporation among members of the Angus Reid Forum of more than 1,500 Canadians who are affected by a chronic condition, finds that 75 percent of Canadians living with a chronic condition say the health-care system only sometimes or never meets their needs. Designed for a different era, Canada’s health-care system is increasingly out of step with today’s challenges, particularly in access, continuity and coordination of care.

Article content

Article content

For nearly half of Canadian adults living with at least one chronic condition, this gap is not theoretical. It shows up in missed appointments, dismissed concerns, and the burden of navigating a system not built for their needs. More than half say it is not easy or convenient to access a practitioner who understands their condition, while 83 percent say their care feels more reactive than proactive. As a result, many are left to manage their health largely on their own. These experiences point to a systemic need for more continuous, coordinated care.

Article content

These findings underscore something Maple has been building toward since day one: that Canadians need a health-care partner that enables patient agency, the confidence to navigate the system, the ability to reach the right support without unnecessary delay, and the assurance that care is there beyond a single visit. Maple is built to be exactly that: the essential health-care service for life today, always there and always centred on you.

Article content

Other key findings from the report include:

Article content