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Finnish sustainability and world-class sauna craftsmanship meet the North American wellness movement toward healthier, nature-connected living.
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Maple Ridge, BC, Canada; Helsinki, Finland – October 24th 2025, Oct. 27, 2025 (GLOBE NEWSWIRE) — – From rooftop retreats in New York to forest spas on the Pacific Coast, authentic sauna culture is experiencing a renaissance in North America. Saunas are gaining global momentum, transforming how wellness, people, and architecture connect.
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At the forefront of this global movement is Lunawood, the Finnish pioneer of sustainable Thermowood® and toxin-free building practices.
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Today, Lunawood announces a partnership with the West Coast Sauna Summit (WCSS)—Canada’s first sauna industry gathering—to bring authentic Finnish sauna values and best sauna building practices to support the success of the next generation of wellness architecture across North America.
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The partnership launches with a global webinar, “Authentic Sauna Culture Meets Sustainable ThermoWood®” (Nov 4, 2025), where leaders in architecture, wellness, sauna building and design will explore how authentic sauna traditions, sustainable materials, and trends are shaping tomorrow’s wellness architecture.
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The session will highlight real-world projects, including Ærth Saunas in Victoria, BC, and share highly valued sauna-building knowledge for architects, designers, and wellness entrepreneurs creating sauna and wellness spaces that can leave a lasting legacy.
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Building Healthier Communities with Sauna
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Sauna and forestry wisdom are embedded in Lunawood’s DNA. In Finland, sauna and forest have long been intertwined: the forest provides the material, while the sauna transforms it into a ritual that keeps people connected to nature, themselves, and their communities.
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As North America’s wellness economy surpasses $2 trillion and the sauna market is expected to grow toward $340.9 million by 2030, architects and developers are seeking materials that meet both sustainability and eco-conscious building standards as well as human-centered design ideals. Lunawood ThermoWood® offers that bridge, enabling projects that are as responsible as they are sensory.
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Sustainable materials, sauna-building best practices and thoughtful design bring the essence of the forest to the forefront of the new wave of wellness architecture.
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Ærth Saunas: A Case Study in Urban Wellness Innovation
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Ærth Saunas in downtown Victoria, BC, Canada, brings this vision to life. A once-forgotten alleyway between two heritage hotels in one of the busiest Canadian tourism centers has been transformed into a vibrant urban wellness village, reconnecting people with ritual and nature in the heart of the city. The site features three saunas, cold plunges, a herb garden for pollinators (and visitors), and community programming, showing how sustainable materials and thoughtful design can turn overlooked urban spaces into thriving cultural gathering spaces.
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