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Chief executive Per Bank says that so far, the company has limited the number of tariff-hit products to a little over 1,000 but that within the next week or two it will rise to over 3,000, and could peak at over 6,000 within then next two months.
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He says in a LinkedIn post that it will still be a small share of the roughly 80,000 items the company stocks, but customers will notice changes to categories including natural foods, pantry staples and health & beauty products.
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The company has been adding a ‘T’ symbol to products affected by tariffs, and Bank says both the company and customers keep seeking out products from Canada and outside the United States.
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He says he’s also pleased that the Canadian government changed its counter-tariff policy to only apply to finished products.
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Canada has imposed reciprocal tariffs on about $60 billion worth of goods imported from the U.S., along with additional auto-specific counter-tariffs, in response to what the government says is unjustified U.S. tariffs.
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