LIV Golf CEO Scott O’Neil cites’billions’ in net operating losses as one benefit to keeping tour alive

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Scott O’Neil is pitching hard the investment opportunities with LIV Golf.

The league’s CEO took his pitch to Sportico on Thursday, citing that one of the several benefits of putting money into LIV Golf is the tax opportunities due to net operating losses “in the billions.”

“We have net operating losses that are very substantial in the billions,” O’Neil said. “If you do business in the United States, if you do business in the U.K., you have an unbelievable tax opportunity.”

LIV Golf is seeking up to $350 million to keep their lights on after Saudi Arabia's PIF pulled its funding.

CEO Scott O'Neil provided Sportico with why you should invest:

⛳ Business development opportunities
⛳ Golf is global
⛳ Join a multi-billion dollar brand
⛳ Net… pic.twitter.com/v30rviMpjN

— Sportico (@Sportico) July 9, 2026

O’Neil has been pulling for LIV Golf since its primary backer, Saudi Arabia’s Public Investment Fund (PIF), decided in April to pull it’s funding after the 2026 season.

He also cited six other reasons to back his league in this time of scrambling, including the global reach of the sport, the business development opportunities and franchise value in the teams, stars and equity partners that represent the league such Bryson DeChambeau, Jon Rahm and Cam Smith.

Sportico previously reported LIV is seeking somewhere in the range of $250 million-$350 million to keep the league going after 2026.

DeChambeau has also been giving everything he can to the league, yet others including Brooks Koepka and Patrick Reed have started the process to return to the PGA Tour.

LIV Golf informed its employees in both the U.S. and U.K. on Wednesday that layoffs could be on the table as the league attempts to try to stay alive in a world without the PIF.

LIV Golf CEO Scott O'Neil during day four of LIV Golf Andalucia at Real Club Valderrama on June 7, 2026 in Cadiz, Spain.LIV Golf CEO Scott O’Neil during day four of LIV Golf Andalucia at Real Club Valderrama on June 7, 2026 in Cadiz, Spain. Getty Images

Reports indicated that the league will be filing a Worker Adjustment and Retraining Notification Act (WARN) notice, which is a legal requirement that forces businesses with over 100 employees to allow at least 60 days notice of potential layoffs. The U.K. has a similar legal requirement in place.

In June, it was reported the funding would run out sooner than expected and a high-ranking exec cited that “ever remaining tournament is on the fence” as the rebel league is set for four more events on its schedule, staring with LIV Golf U.K. from July 23-26.

Jon Rahm of Legion XIII celebrates with CEO of LIV Golf, Scott O'Neil after winning the final round of LIV Golf Mexico City at Club de Golf Chapultepec on April 19, 2026 in Mexico City. Jon Rahm of Legion XIII celebrates with CEO of LIV Golf, Scott O’Neil after winning the final round of LIV Golf Mexico City at Club de Golf Chapultepec on April 19, 2026 in Mexico City. Getty Images

Following that, there are three events slated to happen in the U.S., including a tournament at Trump National Golf Club Bedminster in August.

“I truly don’t think anyone knows,” the executive said at the time. “LIV Golf doesn’t know if or when the PIF will shut off the spigot.”

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