Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavours in Canada

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As an Official Sponsor of FIFA World Cup 2026™, Canada is the only global market to feature soccer stars on Lay’s^® packaging – including two of Canada’s own

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MISSISSAUGA, Ontario — From the taste of an iconic Canadian dish to the sizzle of Argentine Steak, Lay’s^®, the #1 potato chip brand in Canada¹ and official snack partner of FIFA World Cup 2026™, is bringing culinary traditions from across the globe directly to Canadian fans. Beginning mid-May, four limited-edition flavours inspired by the cuisines of competing nations will be available at Canadian grocery and retail locations nationwide, inviting fans to not only watch the beautiful game, but to experience it through taste.

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From the electrifying energy of stadiums to intimate at-home watch parties, the Lay’s brand is inviting fans to gather, connect, and celebrate the flavours of the world on soccer’s biggest stage. This new globally inspired line-up marks one of the brand’s most ambitious limited-edition flavour releases ever, spanning markets across North America, South America, Europe, Africa, and Asia.

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In Canada, there’s something extra. The limited-edition Lay’s bags will feature soccer icons Thierry Henry, Lionel Messi, and Sir David Beckham alongside Richie Laryea and Nathan Saliba from Canada Soccer’s Men’s National Team. With players on-pack exclusive to the Canadian market, these bags are as collectible as the moment itself.

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“FIFA World Cup 2026 is a once-in-a-generation moment for Canadian soccer fans, and Lay’s wanted to mark it with something just as special. These limited-edition flavours are our way of bringing the spirit of the tournament to every snack bowl, every watch party, and every fan gathering from coast to coast,” said Shirley Mukerjea, Chief Marketing Officer, Lay’s Canada. “These bags are something only Canadian fans get to experience – world-renowned soccer icons on-pack, each paired with a flavour that brings their nation’s taste to life. More than just a snack, it’s a collectible piece of a truly historic sporting moment – and we couldn’t be prouder to bring it home.”

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Canadian Consumers Get a Taste of Four Continent-Spanning Flavours

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The Lay’s Canada brand has curated a range of globally inspired flavours for fans to enjoy. Each flavour is inspired by iconic dishes that define participating nations’ food cultures. The four limited-edition flavours are:

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Henry, Messi, and Beckham are not just faces on a bag – they are central figures in Lay’s global “No Lay’s, No Game” platform, which made its Canadian debut ahead of the FIFA World Cup 2026™ draw, uniting the trio alongside fellow icons to celebrate the love of the game. The limited-edition flavours mark the next chapter of that platform arriving on Canadian shelves.

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Canada’s Moment on the World Stage

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As the Official Sponsor of the FIFA World Cup 2026™, Lay’s is bringing the tournament’s global energy home for Canadian fans in a way no other market will experience. With Canada serving as a proud co-host of FIFA World Cup 2026™ alongside the United States and Mexico, Lay’s is celebrating this once-in-a-generation moment by putting Canada Soccer Men’s National Team stars Richie Laryea and Nathan Saliba on-pack alongside global icons – making Canada the only market in the world where players appear on Lay’s bags.

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The celebration doesn’t stop at the shelf: as part of Lay’s You Could Win FIFA World Cup 2026™ Tickets contest, Canadian fans can enter for their chance to win by purchasing two participating Frito-Lay^® products, and visiting www.NoLaysNoGame.ca to upload their receipt for a chance to win two tickets to one of 13 Canadian FIFA World Cup 2026™ matches taking place in Toronto and Vancouver – plus $1,500 CAD spending money. Weekly draws also give fans the chance to win $100 FIFA store e-gift cards throughout the contest period. This summer, Canada isn’t just watching the world’s game – it’s part of it.

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All four Lay’s limited-edition FIFA World Cup 2026™ flavours will be available at Canadian grocery and retail locations nationwide beginning mid-May, while supplies last. Fans can follow @LaysCanada on social media and visit www.NoLaysNoGame.ca to learn more about how Lay’s is bringing more moments of joy to FIFA World Cup 2026™.

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About Lay’s^® Canada

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Lay’s^® potato chips are Canada’s favourite potato chip brand². The Lay’s^® brand, known for its classic crunch and delicious flavours, is here to create magnetic enjoyment – bringing fans out of the day-to-day to inspire uplifting moments of joy with a great tasting snack. Follow @LaysCanada to stay up to date.

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¹ Euromonitor International Limited; Snacks 2025 edition, as per potato chips definition, retail value sales; rsp, all retail channels, 2024 data.
² Based on Nielsen IQ RMS $ sales data within the Potato Chip Segment (client defined) for the 52-week period ending 18.04.26 for Total Coverage Market. (Copyright @ 2026, Nielsen IQ)

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Contacts

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647- 475- 4495

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