Latin Mafia, Eslabon Armado, & More: Who Had the Best New Latin Music Release This Week?

This week, Billboard’s New Music Latin roundup and playlist — curated by Billboard Latin and Billboard Español editors — features fresh new music, including collaborations by Latin Mafia and Omar Apollo; Elena Rose and Justin Quiles; and Mon Laferte and Conociendo Rusia, to name a few.

On the groovy “Hecho Para Ti,” Mexican indie band Latin Mafia and Indiana-native crooner Omar Apollo “serve up a time-jumping cumbia pulled straight from your tío’s VHS collection, while Apollo adds his signature blend of tender heartbreak,” Billboard Español’s Isabela Raygoza describes. Co-produced by Tyler Spry, the track is an ode to failed love: “If you’re not going to love me, my love/ I’d prefer you hate me, sweetheart,” say the lyrics.

Meanwhile, Carlos Vives recruited a collective of Colombian artists for his new song “500”—a heartfelt tribute to Santa Marta on its fifth centenary. Joining Vives (who’s also celebrating 30 years of his album La Tierra del Olvido) on the historical and cultural song are Bomba Estéreo, Estereobeat, Gloria Torres, L’Omy, Lalo Ebratt, Laura Maré, Olga Lucía Vives, Pao Lacera, Rashid Zawady, and Yera—all from Santa Marta, where Vives was born.

Other new releases this week include music from Christian Nodal, Eslabon Armado, and Cuban newcomers Melanie Santiler & Velito El Bufón. In last week’s poll, Danna’s “Khe Calor” won with more than 80% of the vote. Which release this week do you think is best? Give these new releases a spin and vote for your favorite new Latin music release below:

Editor’s Note: The results of the weekly New Music Latin poll will be posted if the poll generates more than 1,000 votes. This poll closes at 7:30 a.m. ET on Monday, July 28.