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Kourtney Kardashian’s Camp Poosh made waves at Coachella 2025, blending fashion, wellness, beauty, and exclusive experiences into one unforgettable event. Hosted by Kourtney’s lifestyle brand Poosh, it has quickly become the ultimate destination for discovering the latest beauty must-haves alongside standout fashion and wellness moments.
The carefully curated selection of brands offered something for everyone, making it the go-to spot for festival-goers looking to enhance their routines back at home.
Attendees had access to luxurious haircare by Kérastase, pro styling tools from Conair, skincare essentials from Grown Alchemist, and refreshing beauty picks from Grace & Stella.
Whether you were there in person or caught the highlights on social media, these brands were among the most talked-about. If you missed out on the event, or just want to restock your favorites, here are the viral beauty products from Camp Poosh 2025 that are worth adding to your routine right now.
Camp Poosh 2025 Beauty Must-Haves
Celebrity Fans: Lisa Rinna, Tyler Cameron, Gia Giudice, Lala Kent, Kyle Richards, Paige DeSorbo
Color Options: 3
Customer Ratings: 20,400+ 5-star Amazon reviews
Shane Drummond/BFA.com
Conair Curl Define Pro Brush
Define your curls with ease, smoothing and separating each strand for a frizz-free, defined finish.
Charles Sykes/ Bravo
Get Into The Limelight 2 Hour Ultra Dark Starter Pack
Get glowing with this beginner-friendly tanning set that delivers an ultra-dark bronze in just two hours while keeping skin soft and hydrated.
Get Into The Limelight Self Tanning Drops
Customize your glow with easy-to-mix drops that blend seamlessly into your skincare for a natural-looking tan.
Kerastase Glaze Drops High-Gloss Lightweight Hair Oil
Transform your hair with a glossy, frizz-free finish that shines like never before.
Shane Drummond/BFA.com
Kerastase Anti-Frizz Glaze Milk All-In-1 Smoothing Spray
Tame frizz and lock in smoothness for a sleek, polished look that lasts all day.
Paume Cleansing Hand and Body Wipes
Refresh on the go with these alcohol-free, plant-based wipes that gently cleanse while hydrating your skin with squalane and safflower oil.
Want more Kardashian-inspired finds? Kim Kardashian's SKIMS turned its boob job-worthy bra into a viral swim top—now back in new colors and selling out fast.
Shane Drummond/BFA.com
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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