Kid Cudi Launches ‘Big Bro’ Digital Series With Kylie Jenner Serving as First Guest: ‘This Show F–ks Hard’

Kid Cudi is entering the content space with the launch of his Big Bro With Kid Cudi series, which is set to launch on April 1. Kylie Jenner will serve as the debut episode’s guest in only her second-ever podcast appearance.

“This show f—s hard,” Kid Cudi said in a statement to The Hollywood Reporter. “Real hard. Get with it, baby!”

Cudi goes from the interviewee to the interviewer as part of Big Bro‘s conversations. Jenner and the Cleveland rapper have a friendship dating back to the 2010s when Kid Cudi was running around with Ye, who was married to Jenner’s big sister, Kim Kardashian.

Kid Cudi is also good friends with Jenner’s boyfriend and Marty Supreme star Timothée Chalamet. A teaser from the episode saw Cudi gushing about his relationship with Chalamet and quizzing Jenner about her favorite Timmy C movie.

Kylie Jenner’s King Kylie alter-ego revival led her back to music in 2025 with the release of her “Fourth Strike” single. Cudi even offered his services to executive produce an album for Jenner if the beauty mogul ever wanted to release an LP down the line.

“I will totally executive produce your album,” Cudi told Jenner.

Jenner’s episode arrives on April 1 and subsequent episodes will arrive every Wednesday. “The Kylie Jenner episode From the attic of my mind with a global icon on the couch,” Cudi wrote to IG. “The 1st episode of @bigbrocudi with @kyliejenner launches Wednesday. Come vibe out with us.”

It’s been a busy 2026 for Cudi. On the music side, Cudder released his four-track HAVE U BN 2 HEAVEN @ NITE EP on March 21.

Watch the Big Bro With Kid Cudi trailer below.