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Keith Urban has a new management home, following the news that his longtime manager Gary Borman is retiring.
Keith Urban at The 59th Annual CMA Awards held at the Bridgestone Arena on November 19, 2025 in Nashville, Tennessee. Michael Buckner/Billboard
Keith Urban has joined Crush Music for management.
The move comes after his former longtime management home, Borman Entertainment, announced Sunday (Feb. 22) it was shuttering after a 50-year run following the retirement of founder/CEO Gary Borman.
Crush Music, which was founded by Jonathan Daniel and Bob McLynn, confirmed the news that was first reported by Music Row. Crush’s roster is heavy on pop and rock, which such clients as Miley Cyrus, Sia, Green Day, Fall Out Boy, Weezer, Alanis Morissette and Lorde.
“It’ll be a full coast-to-coast plus Nashville effort on Keith. He’s a guitar hero!,” Daniel told Billboard.
No word on who will be his point person or if anyone from Borman Entertainment is coming over to Crush. The latter will be up to Urban, Daniel says.
Urban previously said of his 25 years at Borman Entertainment, “I’m so grateful to Gary (and my entire Borman Nashville family) for the most incredible and successful time together. It was extraordinary — what we were able to accomplish together — and I’ll forever be grateful for the creative and collaborative spirit we were all a part of for so long. I wish Gary and everyone at Borman Entertainment the very best Journey ahead and look forward to what the future holds for all of us.”
The Australia native has twice been named the Country Music Association’s entertainer of the year, and has earned 21 No. 1 Billboard Country Airplay chart hits, among them “Break On Me,” “Somebody Like You” and “Sweet Thing.” He’s also won four Grammy Awards.
In April, Urban is set to speak at the Country Radio Seminar in Nashville during a Q&A session spotlighting his longtime support of St. Jude Children’s Research Hospital.
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