Jung Kook Reveals the ‘Little Secret Between Me & ARMY’ Hidden in His First-Ever Clothing Line

Just as he does when making music, Jung Kook of BTS had ARMY in mind while he created his first ever clothing line.

In a new video posted Tuesday (May 19), the K-pop star takes fans behind the scenes of how he designed his new capsule of jackets, tees, pants and more in partnership with Calvin Klein. Surrounded by samples of the pieces, sketches and swatches, he said that bringing the collection to life “reminded me a lot of working on an album or making a song,” according to the video’s English translation.

“Starting from the fabric, adjusting the fit and talking through the details of the clothes, I realized how much time goes into making just one piece,” he continued.

Jung Kook went on to point out some of his favorite details of the pieces in the capsule, including recreations of his famous tattoos embedded in the clothing. Plus, he says he also hid his signature — which he apparently had to write out “over and over” to get it exactly right — in embroidery stitched to the interior of some of the pieces.

“It’s kind of like a little secret between me and ARMY,” the performer explained.

Calvin Klein first announced that Jung Kook had helped design a new line of clothes on Monday (May 18). The singer has long been a partner of the fashion house, and in statement, he said that their continuing relationship has “given me the opportunity to express myself through the brand’s iconic style.”

“It’s been exciting to work with Calvin Klein in this more personal, creative way,” Jung Kook continued. “As my first fashion collaboration, I wanted to fully immerse myself in the process, leveraging Calvin Klein’s design expertise to leave my mark on every piece. This capsule feels authentic to my style and my love of riding and is a meaningful way to shape something lasting through design and storytelling.”

Pieces from Jung Kook’s collection are now available to shop online. Select stores will begin carrying them on Wednesday (May 20).

The launch comes amid BTS’ ongoing global tour in support of Billboard 200-topping album ARIRANG, with dates scheduled through March of next year.

Watch Jung Kook go behind the scenes of his Calvin Klein capsule above.