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BEIJING, April 26, 2026 (GLOBE NEWSWIRE) — JETOUR International officially unveiled its “Travel⁺” strategy at the 2026 Beijing International Automotive Exhibition (Auto China 2026). JETOUR and SOUEAST made their first joint appearance and showcased a full-scenario product matrix and hardcore hybrid off-road technologies, comprehensively presenting their achievements in global operations . Over 1200 global dealers, media and KOLs attended the “Travel+” strategy launch event.
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“The automotive industry has long defined vehicles by performance metrics and technical specifications. But today, users are redefining vehicles through their lifestyles. For us, ‘Travel+’ is not simply a combination of scenarios, but an integrated ecosystem that links products, services, and content to users’ journeys,” said Ke Chuandeng, President of JETOUR International.
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Full-Scenario Lineup Assembled: Hybrid Technologies Redefine Off-Road Standards
At this auto show, JETOUR broadened the connotation of its “Travel⁺” strategy, integrating the entire product lineups of both JETOUR and SOUEAST brands under a unified strategic framework for the first time. The JETOUR T Series persists in focusing on the light off-road segment, the G Series targets the premium off-road segment, while the SOUEAST concentrates on urban mobility, further enriching the “Travel⁺” landscape. Through comprehensive advancements in products, technologies and ecosystem, JETOUR demonstrates another major leap forward in its globalization to partners and users worldwide.
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This strategy is embodied in JETOUR’s full-scenario product lineup covering urban mobility, light off-road, premiere off-road. It includes SOUEAST S08 DM, concept vehicle S10; JETOUR T Series such as T1, T2, T2 i-DM and concept model TX, the G Series all-terrain premium hybrid off-road SUV, G700, along with its customized version, the soon-to-launch high-end hybrid pickup F700, and concept vehicle G600. Meanwhile, JETOUR showcased its all-terrain hybrid off-road technologies, including the GAIA Architecture, C-DM high-efficiency hybrid technology, and the XWD intelligent four-wheel-drive system.
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Alan Walker: Interpreting the Spirit of “Travel⁺” Through Music
At the JETOUR booth, JETOUR officially announced World-famous EDM Producer Alan Walker as Brand Ambassador, and premiered the customized JETOUR T2. Alan shared his creative inspiration behind the song Forever Young and his understanding of the “Travel+“: “Every time I travel to a new place, I rediscover the world and myself. I’ve always believed that music and travel share a common spirit. Both are journeys of exploring the unknown self and pursuing freedom.”
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