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Jenna Bush Hager and Savannah Guthrie Share Their Sweet Halloween Tradition
Jenna Bush Hager wasn’t prepared for this confession.
Indeed, the Today with Jenna & Friends anchor was stunned when her guest co-host Craig Melvin admitted that he hasn’t actually watched her show.
“This is a nice set,” Craig, 46, said during the Nov. 3 episode of the daytime series, looking around the studio’s vibrant setup. “You know, I’ve never seen the show.”
Surprised by his words, Jenna—who shares kids Mila, 12, Poppy, 10 and Hal, 6, with husband Henry Hager—turned her attention towards him.
“That is so rude!” the 43-year-old responded. “Did you just hear him say he’s never watched the show?”
Though a shocking revelation, Craig—who replaced former Today co-anchor Hoda Kotb to helm the flagship slot with Savannah Guthrie earlier this year—insisted that he’s not intentionally skipping over her portion of the morning show.
“No, because I’m usually in transit,” he explained, to which Jenna pointed out, “But here’s the thing about it. It’s a full hour.”
Craig, who has been at the morning show since 2018, then took her words into consideration and replied, “I know, I could probably watch some of it.”
And while this latest episode served as Craig’s first time co-hosting her fourth hour slot, Jenna has been an active guest on the Today show’s earlier slots over the years. In fact, she appeared on the series’ first hour on Oct. 31 to show off her Halloween costume: an impressive rendition of Anna Wintour. Meanwhile, Savannah matched her vibe and dressed up as The Devil Wears Prada's Miranda Priestley.
Nathan Congleton/NBC via Getty Images
“I think we were born to play these roles,” Savannah told E! News of their respective looks, while Jenna confirmed they “wanted to be in unison.”
And while the longtime friends brainstormed their outfits together, the two had to break their Halloween tradition of trick-or-treating with their kids this year. (Savannah shares kids Vale, 11, and Charley, 8, with husband Mike Feldman.)
“We’re sad,” Jenna expressed in their joint interview. “But I will trick-or-treat and have fun with the kids."
For more from the Today crew, keep reading…
(E! and Today are both part of the NBCUniversal family.)
Photo by: Nathan Congleton/NBC via Getty Images
Sheinelle Jones
The cohost of the third hour of Today shares son Kayin as well as twins Uche and Clara with her late husband Uche Ojeh, who passed away in May 2025 after a courageous battle with brain cancer.
“With all three of my children, I try to show them that they're ALL a team, and they have to take care of each other," Sheinelle wrote in a 2015 essay for Today. “At the same time, I'm learning that they each like to know they're special on their own."
Craig Melvin / Instagram
Craig Melvin
Three years after the anchor married fellow broadcaster Lindsay Czarniak in 2011, he earned his most cherished title yet: father.
And now, he seizes every opportunity to gush about their son Delano and daughter Sybil.
"When I wake up in the morning," Melvin said to his son during a May 2024 episode of Today, "part of the reason I work so hard is for you and your sister."
Jenna Bush Hager / Instagram
Jenna Bush Hager
The Today with Jenna & Friends cohost and her husband Henry Hager are proud parents to kids Mila, Poppy and Hal.
As she put it during a March 2025 episode of the morning show, “I’m pretty sure I’ve come to terms that three, even though it’s an imperfect number, it’s the perfect number for our household."
Hoda Kotb
"Another Halloween in the books," wrote the former host as she celebrated the day with her daughter Haley Joy.
She is also mom to daughter Hope Catherine.
Lester Holt / Instagram
Lester Holt
The former NBC Nightly News anchor shares sons Stefan Holt and Cameron Holt with his wife Carol Hagen.
But more recently, he became a proud "granddude" to three grandchildren: Henry, Samuel and James.
“When my daughter-in-law was pregnant with her first baby ... she said, ‘Well, what do you guys want to be called?’" Holt said on The Kelly Clarkson Show in 2021. "I said, ‘I think I want to be ‘Granddude’ because ‘grand,’ it bows to the fact that I’m older. But ‘dude’ says, ‘I still got a little bit. I still got a little,’ you know?"
Carson Daly
In 2020, the anchor and his wife Siri Pinter welcomed their fourth child, Goldie. The little one joined the couple's older kids Jackson, Etta and London.
Steve Mack/Getty Images
Kathie Lee
Hoda's former cohost is a loving mommy to her own two children, Cassidy Gifford and Cody Gifford, with her late husband Frank Gifford.
Savannah Guthrie
The TV personality is a mom to two little ones, Vale Guthrie Feldman and Charles "Charley" Max Feldman, with her husband Mike Feldman.
Noam Galai/WireImage
Al Roker
The anchor and his wife Deborah Roberts are parents to Leila Roker and Nicholas Albert Roker.
Paul Zimmerman/WireImage
Willie Geist
The anchor of Sunday Today has been married to his wife Christina Geist since 2003. They're parents to two children, George William Geist and Lucie Joy Geist.
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