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Jay-Z is bringing his 40/40 Club back to Fanatics Fest NYC.
The hip hop legend is relaunching the pop-up space with Fanatics Sportsbook & Casino at the Javits Center from June 20 to June 22.
The recreation of Jay-Z’s famed 40/40 Club will feature details including framed sports jerseys from the club’s archive, grand chandeliers, stadium seating and food inspired by the club’s original menu.
We hear that the “Empire State of Mind” rapper — who’s also a co-founder and investor in Fanatics Betting & Gaming — will be in attendance at the lounge.
The spot will have an invite-only guest list including athletes and celebs personally invited by Jay-Z and Fanatics founder Michael Rubin, as well as a select group of customers from Fanatics Sportsbook & Casino.
Fans at the immersive sports fest can meet their heroes, find rare cards and memorabilia, attend exclusive drops, shop for limited edition merch and participate in interactive experiences like running a 40-yard dash, and more, according to Fanatics.
Besides Jay and Rubin, attendees at the Fanatics Fest’s 40/40 Club last year included Travis Scott, DJ Khaled, Jake Paul, Lil Wayne, Quavo, Tiffany Haddish, Alix Earle, Winnie Harlowe, Livvy Dunne, Robert Kraft, CC Sabathia, Kareem Abdul-Jabbar, Jalen Rose, Carmelo Anthony, Jalen Brunson, Lawrence Taylor, Dez Bryant, Warren Moon, Michael Irvin and many more.
Athletes and A-listers at the upcoming fest, we hear, will include Tom Brady, Derek Jeter, Dan Marino, John Elway, Peyton and Eli Manning, Dwight Howard, Cody Rhodes, The Undertaker, Rhea Ripley and
more.
Jay-Z’s famed 40/40 Club closed in NYC after a 20 year run, and we’ve heard it’s being reimagined as a hospitality brand.
Last year at Fanatics Fest, former NFL star Brady was seen shooting basketballs and hockey pucks, hitting baseballs and smashing a punching bag while checking out the confab’s various skills challenges for fans.
English (US)