Introducing FAMIMA, Bringing the “Next Convenience Store” to Life First Flagship Store, FAMIMA PARK AZABUDAI, Opens on Friday, July 10

Main Visual Business Wire

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Redefining the Convenience Store with a Destination Worth Going Out of Your Way to Visit

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TOKYO — FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tatsuo Odani) will launch the Next FamilyMart Project in 2026, the year of its 45th anniversary, as an initiative to explore the potential of the “next convenience store.” The company will also launch FAMIMA to bring this project to life, taking on the challenge of creating a new convenience store experience unconstrained by the conventional framework of convenience stores. As a symbol of this initiative, FamilyMart’s first flagship store, FAMIMA PARK AZABUDAI, will open on Friday, July 10, 2026.

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Launch of the Next FamilyMart Project: Introducing FAMIMA, Bringing the “Next Convenience Store” to Life

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FamilyMart will launch the Next FamilyMart Project as an initiative to explore new possibilities for convenience stores and evolve their value. While continuing to pursue customer convenience and efficiency, the project focuses on creating an exciting shopping experience where customers can encounter new discoveries and enjoyment in their daily lives. To launch the project, FamilyMart will take on the challenge of creating value unconstrained by the conventional framework of convenience stores, through co-creation with creative director NIGO^® and the planning capabilities of a team of creators who will bring his worldview and imaginative ideas to life.

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The new FAMIMA will aim to become a convenience store worth going out of your way to visit through various challenges that conventional convenience stores have not been able to fully realize, including store and spatial design tailored to location and customer base, new approaches to visual merchandising (store experience), IP business befitting the “next convenience store,” and products that make everyday life more enjoyable and more fulfilling. Some of the initiatives from FAMIMA will also be rolled out at FamilyMart stores nationwide, bringing this new convenience store experience to customers across Japan.

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Comment from Tatsuo Odani, Representative Director and President, FamilyMart Co., Ltd.

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Through our new FAMIMA initiative, we aim to unlock the full potential of convenience stores and bring it to life. Convenience stores are a retail format and a unique cultural asset that Japan can proudly share with the world. To achieve sustainable growth going forward, transformation and evolution with an eye to the future will be essential. Through co-creation with creators, we will bring even greater creativity, enjoyment, and excitement to convenience stores. Our aim is to enrich customers’ daily lives and become a differentiated global brand that cannot be imitated by others. Please look forward to FAMIMA and FamilyMart.

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Comment from NIGO®

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This all started with a simple idea: Wouldn’t it be great if convenience stores carried things like this? Since then, I’ve had countless meetings with the FamilyMart team. Now, more than a year after announcing our partnership, we’re finally able to launch FAMIMA PARK AZABUDAI as the first tangible expression of what we’ve been working toward. I hope this next-generation convenience store will give people in Japan—and around the world—the opportunity to experience Japanese culture and lifestyle firsthand.

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About NIGO^®

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Creative Director / Fashion Designer

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NIGO^®’s own brand, founded in Harajuku in 1993, became enormously popular around the world and laid the foundations for the street fashion scene that continues today. In 2010, he launched the brand HUMAN MADE and also began working as a creative director for companies. In September 2021, he was appointed Artistic Director of the Paris fashion brand KENZO. He has also presented collections through LOUIS VUITTON on three occasions, in 2020, 2021, and 2025.

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FamilyMart’s First Flagship Store, FAMIMA PARK AZABUDAI, Opens in Azabudai, Tokyo

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Bringing the vision of FAMIMA to life in a physical space, FAMIMA PARK AZABUDAI is FamilyMart’s first flagship store. Combining FamilyMart’s vision of the “next convenience store” with the perspectives of leading creators, it delivers a store experience filled with enjoyment and inspiration.

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The store features an architectural design that sets it apart from conventional convenience stores while complementing the character of the Azabudai area. It also incorporates a host of new features, including a sales floor that brings its visual merchandising concept to life, a carefully curated environment with meticulous attention to details such as lighting, wall finishes, and staff uniforms, multilingual support and dedicated product advisors, and exclusive merchandise. From the exterior design to the presence of its store staff, every aspect has been designed to create an exciting experience with every visit, with the goal of establishing the store as a new landmark in Azabudai.

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Store Overview

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